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    Jason Lawrence

    Jason Lawrence

    Jason Lawrence is a computer scientist, researcher, educator, and entrepreneur who is passionate about creating tools to improve the online shopping experience. He pursues these goals both as co-founder of Arqball, a 360 product photography software start-up located in Charlottesville VA, and as an associate professor in the Computer Science Department at the University of Virginia. In March 2012, Arqball launched Arqspin, a mobile phone-based platform for creating 360 spins.

    Dr. Lawrence holds a Ph.D. from Princeton University and a B.S. from Carnegie Mellon University. He has published over 30 peer-reviewed academic articles and authored multiple patents. His contributions have been recognized by an NSF CAREER Award, multiple NVIDIA Professor Partnership awards, and the UVa ACM Computer Science Professor of the Year Award in 2011. Dr. Lawrence also serves as associate editor of the academic journal ACM Transactions on Graphics.


  • Design & Development

    Video Styles that Attract and Convert Shoppers, for Ecommerce

    Video Styles that Attract and Convert Shoppers, for Ecommerce
    April 6, 2015 •

    In today’s marketing world, companies spend much time and money deciding how to create the most compelling content to promote their brands. One way to do this is with video. There ... Read More »

  • Marketing

    7 Tools to Sell Products on Instagram

    7 Tools for Instagram, to Sell Products
    March 3, 2015 •

    Instagram has become a space where businesses can engage with shoppers and increase sales. We addressed different ways to use Instagram for business in “10 Ways to Use Instagram for Ecommerce ... Read More »

  • Design & Development

    7 Powerful Apps for Product Photography

    7 Powerful Apps for Product Photography
    February 5, 2015 •

    You might remember “Product Photography: DSLR Cameras vs. Smartphones,” my article about the trade-offs between using DSLR cameras and smartphone cameras for product photography. I noted that there is a ... Read More »

  • Design & Development

    5 Great Video Hosting Services for Ecommerce

    5 Great Video Hosting Services for Ecommerce
    January 8, 2015 •

    When it comes to managing an ecommerce site, it’s important to consider the best way to integrate product videos. There are a range of video hosting options, depending on the ... Read More »

  • Design & Development

    Product Photography: DSLR Cameras vs. Smartphones

    Product Photography: DSLR Cameras vs. Smartphones
    November 4, 2014 •

    High quality product photography is key for building customer trust and increasing conversions on ecommerce sites. A topic that comes up a lot at Arqspin, my 360 photography company, is ... Read More »

  • Design & Development

    Top 10 Cameras for Ecommerce Product Photos, Videos

    July 29, 2013 •

    One question I get asked a lot at Arqspin, my 360 product photo company, is, "What camera should I use for product photography?" With the right techniques, almost any camera can be used to take good product photography — even the camera on your smartphone. And if you’ve read "How to Tak... Read More »

  • Design & Development

    Behold the Animated GIF

    June 4, 2013 •

    Since its birth in 1987, Graphics Interchange Format, or GIF, has proved to be one of the most durable image standards. GIFs are supported by nearly every modern web browser and almost every email client in the world. That’s a big deal. GIFs provide a way of embedding animated content ... Read More »

  • Design & Development

    5 Simple Ways to Make Great Product Videos

    May 1, 2013 •

    In "Learning from Infomercials for Product Demonstration," my article last month, I discussed the importance of product demonstration and video in selling online. This month, I’ll explain how to make product videos that get results. Given the rise in well-produced online video, it can ... Read More »

  • Conversion

    Learning from Infomercials for Product Demonstration

    March 29, 2013 •

    Perhaps the easiest advertisers to brush off are the ones behind television infomercials — those talking-head, late-night sales pitches complete with low-budget graphics and mind-numbing sound effects, enticing us to buy a $29.99 kitchen gadget we don’t need at 2 a.m. What could they k... Read More »

  • Conversion

    Hashtag Your Products on Instagram

    February 28, 2013 •

    Instagram is a massive social network built around a beautifully designed — and addictive — mobile photography app. As of September 2012, Instagram reportedly had 11 million active users. It was famously bought by Facebook for $1 billion in April 2012. Instagram is creating new and exc... Read More »

  • Design & Development

    How to Take Gorgeous Product Photos

    January 28, 2013 •

    Editor's Note: We welcome Jason Lawrence as our newest contributor. He is a computer scientist, researcher, educator, and entrepreneur, having co-founded Arqspin, a mobile phone-based platform for creating 360 spins. He is also an associate professor in the Computer Science Department a... Read More »