Practical Ecommerce

    Jill Kocher

    Jill Kocher

    Jill Kocher is a writer and search-engine-optimization expert in Chicago. She began her Internet marketing career in 1996 with Intel Corp., followed by SEO management positions at Netconcepts, Covario — two SEO consulting firms — and Groupon, the daily deals site. She currently serves as senior SEO manager at Resource Interactive, a leading marketing agency. She holds a B.A. in Communications and American Studies from Stanford University. jill@practicalecommerce.com


  • ArticlesSearch Engines

    Mining Reviews for SEO Benefit

    Mining Reviews for SEO Benefit
    April 17, 2014 •

    Customer reviews are an excellent way to inject unique content into your site to benefit search engine optimization while boosting shopper confidence at the same time. For SEO, reviews fall under the generally beneficial category of user generated content. Because UGC comes from consumers, it’s written ... Read More »

  • ArticlesSearch Engines

    SEO: Why Amazon’s Navigation Works So Well

    SEO: Why Amazon’s Navigation Works So Well
    April 11, 2014 •

    Judging by the number of Google searches for which Amazon ranks, it’s easy to see that Amazon is doing a lot right when it comes to search engine optimization. It’s hard to pinpoint one thing that Amazon does well in regards to SEO, but its ... Read More »

  • ArticlesSearch Engines

    Fixing SEO Conversion Woes on your Ecommerce Site

    Fixing SEO Conversion Woes on your Ecommerce Site
    March 28, 2014 •

    Does your natural search traffic convert poorly? There’s a reason, and you can do something about it. Searchers vs. Direct Visitors Direct visitors are different than searchers. Direct visitors type in your domain deliberately. They know what to expect from your brand, and possibly from your site ... Read More »

  • ArticlesSearch Engines

    SEO: Getting More from Google’s Keyword Planner

    SEO Getting More from Google Keyword Planner
    March 21, 2014 •

    Keyword research is the foundation of search engine optimization. Keyword data allows us to peek into consumers’ desires and analyze what they really want. Google AdWords Keyword Planner opens that window for us. It is free, open to everyone with a Google account, and it’s tied ... Read More »

  • ArticlesSearch Engines

    SEO: What to Do When Site Traffic Hits Bottom

    SEO What to Do When Site Traffic Hits Bottom
    March 14, 2014 •

    It’s a search marketer’s worst nightmare: Your SEO performance has hit rock bottom and you have no idea why. It may be comforting to remember that there is a reason that organic search traffic decreased. Something changed: either something on your site or something in the ... Read More »

  • ArticlesDesign & DevelopmentSearch Engines

    How SEO Integrates into Site Design

    How SEO Integrates into Site Design
    March 7, 2014 •

    Search engine optimization performs best when it’s integrated into website design and maintenance programs. That’s because so many of the decisions that impact SEO occur outside of the bounds of old-school optimization. For example, perhaps keyword research indicates that “blue widgets” would be a great keyword ... Read More »

  • ArticlesSearch Engines

    SEO: Bing Webmaster Tools for the Other 20 Percent

    SEO Bing Webmaster Tools for the Other 20 Percent
    February 28, 2014 •

    Since Google is the largest search engine, its webmaster tools gets the lion’s share of attention. But depending on your industry and audience, Bing and Yahoo may drive around 20 percent of your site’s organic search traffic. Tapping into Bing Webmaster Tools gives you a ... Read More »

  • ArticlesSearch Engines

    5 Excuses Why Ecommerce Merchants Avoid SEO

    5 Excuses Why Ecommerce Merchants Avoid SEO
    February 21, 2014 •

    You’re presumably reading this because you want more: more traffic, more sales, more effective methods of reaching your marketing goals. Search engine optimization can help you reach those goals, but some marketers throw excuses in the way to explain why SEO cannot benefit them. I have ... Read More »

  • ArticlesSearch Engines

    5 Free Ways to Learn SEO

    5 Free Ways to Learn SEO
    February 14, 2014 •

    For most websites, natural search is the most effective free digital marketing channel. Except for the human resources, platform costs, and other mostly hidden costs required to plan and implement search engine optimization, it is free. As a result, I’m often asked for the best free ... Read More »

  • ArticlesSearch Engines

    SEO Performance Reporting in the Datapocalypse

    SEO Performance Reporting in the Datapocalypse
    February 7, 2014 •

    Thanks to the major U.S. search engines implementing secure search, the keywords that drive organic search referrals are no longer available for meaningful analysis in web analytics. The SEO datapocalypse is here. Before this month, around half the keywords were still visible for some sites. That’s ... Read More »

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