The long tail should drive most of the natural search performance for ecommerce companies. But whether it actually does is another matter. Don’t assume that the long ... Read More »
The long tail of natural search should drive more traffic and sales than the head. Unfortunately, a site’s strategy, architecture, and implementation often cut the long ... Read More »
Ecommerce sites are naturally suited to target the long tail of organic search performance. How you optimize your site determines how long its tail could ... Read More »
Every page of your site is an entry page for natural search. Are all of your pages ready to welcome searchers?
All shoppers want something. They ... Read More »
Creating great content is hard. Creating it so that it also benefits search engine optimization isn’t that much more difficult. My last two articles, “To ... Read More »
Creating compelling, customer-centric content isn’t enough to win rankings and shoppers. Without a strong internal linking structure, even the best content will still fail to ... Read More »
Search engine optimization isn’t a mystical dark art. It boils down to signals of relevance and authority. Understanding the signals that search engines interpret as ... Read More »
Servers are the foundation of the web, but their archaic status codes have a big impact on search engine optimization that few marketers understand well ... Read More »
When searching for products online, Amazon and Google are the leading places to start, according to a study released this week. Thirty-eight percent of shoppers ... Read More »
In the wake of Google’s move to increase ads at the top of the search results pages while removing side-rail ads, many are focusing on ... Read More »
Search engines trawl the web, sifting through billions of data points to serve up information in a fraction of a second. The access to instant ... Read More »
Sitemaps come in two flavors: HTML and XML. Each has different uses and values for search engine optimization.
HTML sitemaps are primarily designed to help guide ... Read More »
Every company needs more of something. Maybe your company’s goals focus on more customers. Or maybe it’s more conversions. Whether it’s more sales, more leads, ... Read More »
Content enables consumers to find your pages in search results. But all of the compelling content your team spends so much time planning, designing, writing, and ... Read More »
News on the mobile web is now four times faster, thanks to Google’s Accelerated Mobile Pages.
AMP, as the project is known, is targeted at Google ... Read More »
Which pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless ... Read More »
With pressure to support a business’s overall marketing initiatives, it’s easy to lose sight of the actions needed to improve organic search performance.
Most of the marketing team ... Read More »
Which products and attributes do your shoppers want most? How could your navigation help consumers find what they want faster? What content areas should you ... Read More »
Search engine optimization isn’t a project you can do once. For lasting success, SEO needs to be built into the core of how you manage ... Read More »
Every search marketing professional should have a crawler in her arsenal of tools.
Organic search’s first and most important rule is that search engines must be ... Read More »
Friendly 404 error pages have two basic components: the 404 server header status required to manage indexation on search engines, and the friendly design that’s ... Read More »
Put your Android phone to work for search engine optimization. These free Android apps will help you monitor your SEO performance and add critical insights ... Read More »
Analyze 2015’s holiday search marketing performance before you do anything in 2016.
Search engine optimization attempts to improve past organic search performance. You must know how ... Read More »
Deciding which pages to optimize for search engines can so paralyze marketers that they sometimes end up optimizing nothing.
To optimize a page, edit the text that search engines ... Read More »
The holidays are upon us and the opportunity to make large-scale organic search performance changes is for the most part past. As my kids talk ... Read More »
Hiring search engine optimization professionals is tricky. SEO requires a rare combination of business, marketing, creative, and technical skills. For an ecommerce business, where a ... Read More »
It’s the season that makes or breaks many retailers’ annual revenue expectations. At the end of November, most sites have frozen their code bases and ... Read More »
Most ecommerce sites that perform well in organic search have jumped on the keyword URL bandwagon. Optimizing URLs to contain keywords is good for search ... Read More »
Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.
The ... Read More »
Larry Page and Sergey Brin revolutionized the web and the ability to drive ecommerce with a citation-based algorithm called PageRank. Based on the concept of ... Read More »