With pressure to support a business’s overall marketing initiatives, it’s easy to lose sight of the actions needed to improve organic search performance.
Most of the marketing team ... Read More »
Which products and attributes do your shoppers want most? How could your navigation help consumers find what they want faster? What content areas should you ... Read More »
Search engine optimization isn’t a project you can do once. For lasting success, SEO needs to be built into the core of how you manage ... Read More »
Every search marketing professional should have a crawler in her arsenal of tools.
Organic search’s first and most important rule is that search engines must be ... Read More »
Friendly 404 error pages have two basic components: the 404 server header status required to manage indexation on search engines, and the friendly design that’s ... Read More »
Put your Android phone to work for search engine optimization. These free Android apps will help you monitor your SEO performance and add critical insights ... Read More »
Analyze 2015’s holiday search marketing performance before you do anything in 2016.
Search engine optimization attempts to improve past organic search performance. You must know how ... Read More »
Deciding which pages to optimize for search engines can so paralyze marketers that they sometimes end up optimizing nothing.
To optimize a page, edit the text that search engines ... Read More »
The holidays are upon us and the opportunity to make large-scale organic search performance changes is for the most part past. As my kids talk ... Read More »
Hiring search engine optimization professionals is tricky. SEO requires a rare combination of business, marketing, creative, and technical skills. For an ecommerce business, where a ... Read More »
It’s the season that makes or breaks many retailers’ annual revenue expectations. At the end of November, most sites have frozen their code bases and ... Read More »
Most ecommerce sites that perform well in organic search have jumped on the keyword URL bandwagon. Optimizing URLs to contain keywords is good for search ... Read More »
Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.
The ... Read More »
Larry Page and Sergey Brin revolutionized the web and the ability to drive ecommerce with a citation-based algorithm called PageRank. Based on the concept of ... Read More »
Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive ... Read More »
YouTube is more than a venue for cute kittens and dancing children. It’s a powerful social search engine with an engaged audience. Any company, with ... Read More »
During my search engine optimization sessions at Practical Ecommerce Ignite 2015, the inaugural year of this amazing event, so many ecommerce marketers came up to ... Read More »
As the largest ecommerce site and de facto product search engine, Amazon is an important place to optimize product content. However, since Amazon doesn’t share ... Read More »
For companies with physical locations and ecommerce sites, driving customers into physical stores can be just as important as selling online. Organic search can be a ... Read More »
Marketers tend to find metadata annoying, like tiny gnats that you’d rather just swat away. Maybe you don’t know where they come from; maybe you don’t know what purpose they serve. But metadata and structured dataRead More »
Owners and managers are obsessed with rankings. They search on Google for something, they see an immediate result, and they make assumptions on their search engine optimization program’s performanceRead More »
Metadata can do amazing things for search engine optimization — from removing duplicate content to promoting your site within the search engines. This is my second post on using metadata to improve your site's search engine ranking. Read More »
Metadata is simply data about data. Data sounds like an insufferably dry topic; but it’s critical that ecommerce marketers understand the metadata that drives search engine optimization. Without metadata, we weakenRead More »
Google released Panda 4.2, the latest Panda algorithm update, in mid-July. If you didn’t feel an impact on your site’s performance on July 18, you’re not alone. Panda 4.2 is Google’s latest algorithm updateRead More »
Hi-Health is a retailer of nutritional products in Phoenix, Ariz. It operates roughly 40 brick-and-mortar stores and a robust ecommerce site. Hi-Health volunteered for SEO reviews of both: local search and ecommerceRead More »
Every so often an ecommerce business is brave enough to raise its hand for a public review of its search engine optimization performance. Hi-Health, a retailer of nutritional products, is today’s brave business. Hi-Health is doubly interestingRead More »
Search engine optimization relies heavily on site-wide navigational elements to broadcast authority signals to the search engines. Pages linked to in the header, footer, andRead More »
Every page on your site is a landing page for organic search. Whether searchers convert — or even make the next click deeper into your ... Read More »
Search engine optimization has evolved into a pervasive discipline. It must work with every aspect of digital marketing and development to be successful. With this ... Read More »
Google is moving closer to an app-first mentality with its mobile search experience. This week’s Google I/O conference featured several mobile app announcements that will ... Read More »