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    Jill Kocher

    Jill Kocher

    Jill Kocher is a writer and search-engine-optimization expert in Chicago. She began her Internet marketing career in 1996 with Intel Corp., followed by SEO management positions at Netconcepts, Covario — two SEO consulting firms — and Groupon, the daily deals site.

    Jill serves as Director of Search Marketing at Resource/Ammirati, a digitally led creative agency. She holds a B.A. in Communications and American Studies from Stanford University. jill@practicalecommerce.com


  • Marketing

    Measuring SEO Success: Challenging, but Necessary

    July 21, 2009 •

    Measuring the increased traffic and sales from a search-engine-optimization initiative is among the most challenging issues site owners face. Frequently, when I’m starting a new SEO program with a client, the seemingly simple question of “What’s your goal?” is met with a pause. It’s not... Read More »

  • Marketing

    SEO: Where Is Blended Search for Ecommerce Queries?

    June 17, 2009 •

    When the concept of blended search was introduced, the search engine optimization (SEO) industry and ecommerce retailers got very excited. By optimizing the images and video content that many sites already produce, search engines were adding visually appealing content to the standard 10... Read More »

  • Marketing

    SEO: “Speak” to the Search Engine Spiders

    May 19, 2009 •

    Search engines are like translators. With no more than a couple of words entered into the search box, they attempt to translate a word or phrase into the searcher’s meaning or intent and compare it to the millions of potential matches in their indices. But the less understood and even... Read More »

  • Marketing

    SEO: Try Surfing Like a Search Engine Spider

    April 15, 2009 •

    I’m a visual learner. I need to see and interact with things to understand them. It therefore helps me to mimic the behavior of search engine spiders when I’m digging into a site for the first time to review its search engine optimization issues. I like to think of it as “being the bot.... Read More »

  • Marketing

    Measuring SEO Performance

    March 17, 2009 •

    Measuring success in search engine optimization can typically be done in four ways. “Indexation” measurements will determine if a search engine has properly identified all of your site’s pages. “Backlink” measurements will show the number of internal and external links that point to you... Read More »

  • Marketing

    SEO: Estimating Sales Potential from Keywords and Phrases

    February 19, 2009 •

    The perception that search engine optimization is a limitless source of free traffic and sales is one reason that SEO campaigns sometimes fail to live up to expectations. Yes, SEO efforts can deliver excellent returns on investment. But how much expected return is realistic? This articl... Read More »