Practical Ecommerce

    Louis Camassa

    I am a ecommerce project management specialist with over 10 years experience developing web systems for small businesses; with a passion for live production and drive to develop cutting-edge technology. Full life-cycle solutions provider: strategy, design, and development, to marketing, support, and beyond.

    With a deep technical knowledge, I value bridging the gap between both technical team members and non-technical project stakeholders. I look forward to the extremely complicated and challenging projects that require extensive problem solving skills and creative solutions.

    I thoroughly enjoy the challenges and rewards of developing ecommerce technology-from prototype to production, and every phase in-between!

    At TechXpress, we focus on developing customized ecommerce applications for companies processing under 12 million dollars in sales per year.


  • ArticlesConversion

    Analyzing Customer Review Platforms; Amazon’s Example

    Analyzing Customer Review Platforms; Amazon's Example
    April 5, 2012 •

    A customer review system is one of the top features of an ecommerce website. It provides credibility through the word of others who have previously purchased the products or services. This singular feature differentiates the online shopping experience from brick-and-mortar stores more t... Read More »

  • ArticlesConversion

    Configuring an Ecommerce Site for International Orders; 8 Tips

    Configuring an Ecommerce Site for International Orders; 8 Tips
    March 8, 2012 •

    International orders are an often overlooked market for ecommerce merchants. Prior to accepting them, however, merchants should configure their sites to increase international profits and reduce potential losses. Here are eight tips to help. 1. Enable Fraud Protection Fraud is a hug... Read More »

  • ArticlesConversion

    Using ‘Quick Views’ to Increase Conversions

    Using 'Quick Views' to Increase Conversions
    January 23, 2012 •

    Editor's Note: Each month contributor Louis Camassa, a seasoned ecommerce developer, identifies a feature from existing ecommerce sites that is well executed, and applicable to other merchants. Camassa's previous installments are "Admiring Apple's ‘Questions & Answers’ Feature" and ... Read More »

  • ArticlesConversion

    ‘Auto Ship’ Programs Generate Repeat Sales; 2 Examples

    'Auto Ship' Programs Generate Repeat Sales; 2 Examples
    December 28, 2011 •

    Many successful ecommerce businesses focus their marketing efforts on search engine optimization, shopping feeds, email, affiliates, and pay-per-click advertising. However, websites that sell consumable products — such as supplements, batteries, food, snacks, vitamins, beverages, and c... Read More »

  • ArticlesConversion

    Admiring Apple’s ‘Questions & Answers’ Feature

    Admiring Apple's ‘Questions & Answers’ Feature
    October 25, 2011 •

    Editor's Note: Each month contributor Louis Camassa — a seasoned ecommerce developer, and the author of our "Tips for Newcomers, Mostly" blog — will identify a feature from an existing ecommerce site that is well executed, and applicable to other merchants. For the first installment, be... Read More »

  • ArticlesDesign & Development

    How to Identify Most-Used Browsers, Operating Systems, Screen Resolutions

    How to Identify Most-Used Browsers, Operating Systems, Screen Resolutions
    April 28, 2010 •

    In "Website Compatibility Testing Made Simple," published last week here at Practical eCommerce, I explained the process for site operators, such as ecommerce merchants, to continually ensure their websites render properly across all common browsers, operating systems and screen resolut... Read More »

  • ArticlesCarts & Platforms

    Website Compatibility Testing Made Simple

    Website Compatibility Testing Made Simple
    April 21, 2010 •

    Editor's Note: Ecommerce merchants use complex technologies in their businesses. Merchants do not always need an expert's knowledge of these technologies, but a working, "need to know" understanding can help. To address this need, we've launched our "Need to Know" series, whereby we'll ... Read More »

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