Marcia Kaplan is a contributor for Practical Ecommerce. She's also a freelance business writer and researcher, living in Santa Fe, New Mexico. She has written for trade magazines, newspapers, and technology companies.
Marcia has an M.B.A. from San Jose State University in California and a B.A. in sociology from Binghamton University in New York. Email Marcia.
Brick-and-mortar retailers have been hard at work trying to lure online shoppers, who often visit physical stores to see and touch products, and then make purchases ... Read More »
With Mexico’s reputation for unrelenting poverty and crime, it’s difficult to think of the country as a good place to do business. Yet, with a ... Read More »
Although Cyber Monday and Black Friday online sales both broke records, analysts are seeing signs that the two big shopping days are losing some punch. ... Read More »
While ecommerce continues to take a larger share of overall retail sales in the United States and Western Europe, the biggest growth rates are occurring ... Read More »
It has always been a challenge for small businesses to get financing. Circumstances worsened when banks tightened their lending criteria five years ago. Most banks ... Read More »
The much-anticipated Alibaba IPO closed last Friday with shares initially priced at $68. Once trading got under way, the price of a share rose to ... Read More »
When I last wrote about ShopRunner two years ago, the company’s main marketing pitch was its free two-day shipping and free returns with a $79 ... Read More »
While China has certainly been the star of international ecommerce, India — the second most populous country in the world — is starting to show ... Read More »
Invented in the mid-eighties, 3D printing was once restricted to the B-to-B market. Now as prices for 3D printers come down, the technology is making ... Read More »
Tired of waiting for the U.S. Securities and Exchange Commission to issue final regulations for equity crowdfunding, several states have passed legislation enabling crowdfunding within ... Read More »
The Alibaba Group, the Chinese ecommerce juggernaut founded in 1999, is likely to become the largest U.S. IPO of all time. The company earlier this ... Read More »
Bitcoin, the best known of several virtual payment currencies, has made inroads into mainstream commerce, including brick-and-mortar retailers. Some ecommerce sites are already accepting Bitcoin ... Read More »
Will equity crowdfunding ever become a reality? This alternative to the usual financing mechanisms became legal two years ago when Congress passed the Jobs Act ... Read More »
After floating the idea that it might raise the fee for Prime shipping to $119 from the current $79, Amazon settled on a $20 increase, ... Read More »
One Amazon obsession is faster package delivery. When CEO Jeff Bezos shared his idea of delivery by drone with 60 Minutes, many ridiculed him. Now ... Read More »
After a few dismal quarters, Amazon turned a profit in the pivotal fourth quarter of 2013 and for the full fiscal year, despite losses in ... Read More »
In the extremely competitive retail environment, merchants are always looking for a competitive advantage. If you haven’t considered using “Voice of the Customer” (VoC) feedback, ... Read More »
Millennials are the roughly 65 million Americans between the ages of 18 and 34, a coveted demographic for brands and merchants. They spend a lot ... Read More »
Conventional wisdom suggests that when seeking customers, ecommerce merchants should pursue teens and people in their twenties. These are the people who own the most ... Read More »
The much anticipated Black Friday and Cyber Monday shopping extravaganza showed mixed results with online sales outpacing disappointing brick-and-mortar results.
Brick-and-mortar retail sales on Black ... Read More »
The U.S. Securities and Exchange Commission has been widely criticized for dragging its feet in issuing implementing regulations for equity crowdfunding, which was enabled when ... Read More »
For the first time in many years Amazon posted a loss in two of the last four quarters. The second quarter loss occurred despite a ... Read More »
When Congress enacted the Americans with Disabilities Act (ADA) in 1990, the public Internet did not exist. Over the past 23 years, making the Internet ... Read More »
When consumers began using the sophisticated features of their smartphones to do price comparisons and make online purchases while browsing the aisles of stores, panic ... Read More »
As populous countries such as Brazil, China, and India develop increasingly acquisitive middle classes, opportunities for online sales to these countries are growing. Except for small mom and pop outlets, the brick and mortar retail sectors are poorly developed outside of major cities. ...
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Anyone using the Internet should be aware of security issues. But companies that engage in financial transactions and collect customer data need to be especially careful. While much of the emphasis for ecommerce merchants is the protection of credit card information, in the age of big d...
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Teenagers spend a lot of money. The 35.6 million teens in the United States are accomplished multi-channel shoppers and notoriously fickle, so marketing to them is a challenge. Luckily, this age group is a favorite subject of consumer researchers and a good deal of recent data exists to...
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At a time when social media seems to be the only thing people talk about, email is still an effective ecommerce marketing tool. But merchants will have to alter how they use it if they wish to keep up with changes in how people access email messages.
Are People Still Reading Email?
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Over the past five years, ecommerce has grown at a pace at least twice as fast as total retail sales and that trend will continue over the next five years, according to published reports. In 2012, ecommerce had a healthy 14.8 percent growth rate over 2011, easily eclipsing the total ret...
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Does an ecommerce company need a business plan?
Yes, almost any business can benefit from developing a business plan. While many companies prepare a plan solely to secure outside funding, a business plan can also help you focus on what you want your business to be in the future and pro...
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