Twitter recently launched three new features that extend the platform’s usefulness as a marketing tool for ecommerce merchants. The features are group direct messages, video, and quick ... Read More »
The photo-sharing site Instagram is in a transition phase between personal and business use. Unlike Facebook or Pinterest, for instance, the site offers no business-specific ... Read More »
SlideShare, the presentation software platform, may be one of the most overlooked and underutilized tools for B2B ecommerce content marketing.
There are several reasons to consider ... Read More »
If you create or curate content on the web, you may want to consider the use of software tools to automate the distribution process. Today, I ... Read More »
It’s difficult to find a website or ecommerce product page that does not include sharing buttons to sites such as Facebook, Twitter, Pinterest, and others.
Many Internet ... Read More »
Last week, I addressed the pros and cons of using Hootsuite for social media management. This week, I review another popular tool, Sprout Social.
Well-organized dashboard. Of ... Read More »
Social media management platforms can save time. This is especially the case for companies and individuals that maintain a presence on multiple social sites, such ... Read More »
When consumers visit your Facebook business page, they expect to see fresh content. They are much less likely to visit your page a second time ... Read More »
As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor.
1. Niche Social Networks ... Read More »
Social media yet again failed to prove that it directly influences ecommerce purchase activity, a new survey reveals.
The CMO Survey, a leading source of information ... Read More »
The social web has gone visual. One look at your Facebook News Feed provides proof. You now see more graphics, photos, and videos than ever. ... Read More »
Earlier this month, Twitter launched a free app to assist small businesses with their holiday marketing.
Called Twitter Small Business Planner, the app offers “tactical guidance ... Read More »
Twitter recently conducted a survey of 500 U.S. consumers who use the platform at least monthly and, also, participate in holiday shopping. The results provide ... Read More »
With attention turned to Black Friday and Cyber Monday sales promotions, some retailers might overlook the ecommerce benefits Thanksgiving Day has to offer.
Considering the fact ... Read More »
Due to its focus on fostering business-to-business relationships, LinkedIn is a social network that B2B ecommerce companies should use to build brand awareness and establish ... Read More »
Twitter is possibly the least understood of all social networks used by smaller businesses. It is not unusual to hear business owners say that they ... Read More »
With more than 1.2 billion users, Facebook is one social network where holiday shopping will likely be a favorite topic of conversation.
While Facebook, like other ... Read More »
The holidays will soon be upon us. With just 26 days between Black Friday and Christmas and a reported 15.5 percent growth in ecommerce sales ... Read More »
In the ten years since I started blogging, I have honed a process for researching, writing, and editing. I have experimented with many tools in ... Read More »
Hundreds of third-party applications and utilities are available to enhance your marketing efforts on Twitter. Here are ten that I use and recommend.
Twitterfeed automates ... Read More »
A raft of new social media management platforms have arrived on the scene that contain features rivaling popular tools like Buffer, HootSuite, and Sprout Social.
Here ... Read More »
Pinterest recently launched a new version of its analytics tool. It can help ecommerce merchants connect with their customers and prospects, on and off Pinterest.
You ... Read More »
In April, Pinterest introduced Guided Search to its mobile app and brought it to desktop users in June.
Guided Search is designed to present a variety ... Read More »
Facebook released Business Manager earlier this year. It is the social network’s newest tool to help business owners manage their presence on Facebook.
Primarily designed for large ... Read More »
Twitter has developed a way to make its ads more useful by displaying promoted content from advertisers to users who have shown interest.
The new feature, ... Read More »
Twitter for Websites is a suite of embeddable buttons and widgets that facilitate sharing a site’s content on Twitter, adding a layer of interactivity to ... Read More »
Facebook just announced a platform policy change that states it will no longer allow, as of November 5, “like-gating,” the longtime practice of enticing users ... Read More »
One aspect of Twitter that often gets overlooked is Lists, which is a curated group of Twitter users organized into lists based on interests.
Lists can ... Read More »
Twitter has been in existence since 2006 and has roughly 240 million monthly active users. Even so, many online businesses fail to make effective use ... Read More »
Social media, like any other marketing channel, has to prove itself as a customer acquisition, retention, and sales tool. Analytics is one way to make ... Read More »