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Business
AIG Insurance Vice President, Nancy Callahan
February 21, 2008 • PEC Staff
Join Mitch Bettis as he discusses ecommerce insurance with Nancy Callahan, Vice President of AIG Insurance.
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Business
High Performer: Powerbookmedic.com Parts and Repairs For Mac Laptops
February 20, 2008 • PEC Staff
If you have laptop, and it’s a Mac, you may feel like Apple is the only place to turn for parts and repairs. But since 2002, Powerbookmedic.com has been offering an alternative. The site specializes in installations, repairs, parts, and service for many portable Apple devices. What star...
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Marketing & Advertising
Field Test: Social Networking, Part 2 of 3
February 20, 2008 • PEC Staff
In Field Test, Practical eCommerce has gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is social networking. The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin Hertz, Mut...
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Marketing & Advertising
Field Test: Social Networking, Part 1 of 3
February 18, 2008 • PEC Staff
In Field Test, Practical eCommerce has gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is social networking. The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin Hertz, Mut...
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Business
High Performer: Pasty.com Sells Meal In A Crust
February 18, 2008 • PEC Staff
On Michigan’s Keweenaw Peninsula are two old copper mining communities — Kearsarge and Calumet. Calumet is home to Pasty Central, which operates a pasty kitchen in Kearsarge, the Pasty Central Express. Pasty Central is an employee-owned company, and its website, Pasty.com, has been onli...
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Business
Quick Query: Debbie Levitt, CEO of As Was
February 13, 2008 • PEC Staff
Debbie Levitt is the CEO of eBay’s first Certified Service Provider, As Was (Aswas.com), which offers services for online sellers including branding, design, and personalized sales and marketing strategies. Levitt is eBay’s first Certified Consultant and the first Education Specialist t...
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Business
eBay Expert and eBook Author Danna Crawford
February 6, 2008 • PEC Staff
Crawford and Pat Callahan talk about upcoming social media classes offered by Danna, as well as her eBay experience.
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Business
Quick Query: Wholesale Index's Justin Prescott
February 4, 2008 • PEC Staff
Justin Prescott is the marketing manager for JP Communications, Inc, an Internet marketing and advertising company that publishes vertical search engines and directories, and it recently launched its Top Ten Wholesale Index site as a free tool for ecommerce managers to use in forecast...
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Business
Lessons Learned: Priceshoppe.com CEO
January 30, 2008 • PEC Staff
“Lessons Learned” is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this installment, we’ve asked Frank Dappah, the CEO of Priceshoppe.com, a Charlotte, N.C.-based retailer of consumer electronics, movies, games and music. Pri...
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Schools & Resources
Booklist: Brulant CEO Len Pagon
January 28, 2008 • PEC Staff
In Booklist, we ask ecommerce professionals to name some of their favorite books. For this list, we asked Len Pagon, CEO and president of Brulant, a company that combines technology, interactive marketing and creative design. The Fifth Discipline By Peter M. Senge A great source fo...
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Business
SilverDock CEO And Founder Raj Gajwani
January 25, 2008 • PEC Staff
Gajwani and Pat Callahan talk about the benefits of online video for ecommerce.
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Business
Quick Query: Miva Merchant EVP Rick Wilson
January 23, 2008 • PEC Staff
Miva Merchant is a pioneering shopping cart. First launched in 1995, it rose, and then fell, with the dot-com boom and bust. Findwhat.com, a publicly traded company, purchased Miva Merchant in 2004. Findwhat.com subsequently renamed itself Miva, only to sell the Miva Merchant shopping c...
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Schools & Resources
Booklist: Juice Media CEO Rick Enrico
January 21, 2008 • PEC Staff
In Booklist, we ask ecommerce professionals to name a few of their favorite books. For this list, we asked Rick Enrico, President and CEO of Juice Media Worldwide, a media and marketing technology company. Made to Stick: Why Some Ideas Survive and Others Die By Chip and Dan Heath ...
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Business
MarketLive Chairman And Founder Ken Burke
January 18, 2008 • PEC Staff
Burke and Pat Callahan discuss social networking as a requirement for doing business in the future.
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Business
Quick Query: Certona CEO Meyar Sheik
January 16, 2008 • PEC Staff
Certona Corporation helps ecommerce merchants deliver product recommendations and customized content to their visitors. The technology, called Resonance, automates visitor traffic patterns, among other variables, and then recommends relevant products and content to each and every visito...
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Schools & Resources
Booklist: Mercado CEO Corey Leibow
January 14, 2008 • PEC Staff
In Booklist, we ask ecommerce professionals to name books they are currently reading. For this list, we asked Corey Leibow, CEO and President of Mercado, an ecommerce search and merchandising provider for small-to-mid sized business. Why We Buy: The Science of Shopping By Paco Under...
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Business
Ten More (Great) Ecommerce Ideas
January 9, 2008 • PEC Staff
Practical eCommerce recently asked 50 industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say. Determine Valuable Variables "Doing multivariate testing used to require some in-house programming expertise o...
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Business
Bloglist: Roy Rubin
January 7, 2008 • PEC Staff
Name: Roy Rubin, President Company: Varien Blog: Varien.com/blog In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Roy Rubin, president of Varien, the company behind the open source platform Magento. Techcrunch.com This i...
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Business
Muttmart.com’s President Justin Hertz
January 4, 2008 • PEC Staff
Hertz and Pat Callahan explore the elements of a successful website, including how to distinguish yourself from the competition.
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Business
Bloglist: Michelle Greer
January 2, 2008 • PEC Staff
Name: Michelle Greer, Marketing Specialist Company: Volusion, Inc. Blog: Onlinebusiness.volusion.com In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Michelle Greer, marketing specialist at Volusion, a company that offers ...
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Business
Red Door Interactive President Reid Carr
December 28, 2007 • PEC Staff
Carr and Pat Callahan discuss the intricacies of a case study Carr co-authored — Cricket Communications: Less Is Definitely More.
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Business
More Great Ecommerce Ideas
December 26, 2007 • PEC Staff
Practical eCommerce recently asked 50 industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten more of them had to say. Hire The Right Employee Susan Denison Managing Director Cook Associates, Inc. Cookassociates.com "Clea...
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Conversion
New-year Ideas For eBay Powersellers
December 26, 2007 • PEC Staff
I hope you had a great holiday selling season online, and with the new year right around the corner, what follows are some tips for increasing your eBay presence even more in 2008. Use research tools like Terapeak.com, Hammertap.com and EverySeller Research (Everyseller.com) to fine t...
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Business
ChoiceStream’s Toffer Winslow, executive vice president of sales and marketing
December 20, 2007 • PEC Staff
Winslow and Pat Callahan delve into ChoiceStream’s 2007 Personalization Survey, including the potential of personalized recommendations — good and bad.
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Conversion
Five Tips For Improved Sales, In Good Times or Bad
December 19, 2007 • PEC Staff
Increase Focus On Existing Customers For many companies, the primary focus is on selling to new customers, and little attention is given to the tremendous potential in the existing customer list. But when consumers become more skittish and conservative in their purchase behavior, they ...
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Business
Sitebrand’s Carolyn Gardner, director of e-marketing services
December 14, 2007 • PEC Staff
Gardner and Pat Callahan discuss methods of proactively managing the customer experience via “web personalization.”
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Design & Development
What Is PCI Compliance And Should Merchants Be Concerned About It?
December 12, 2007 • PEC Staff
The major credit card issuers created PCI (Payment Card Industry) compliance standards to protect personal information and ensure security when transactions are processed using a payment card. All members of the payment card industry (financial institutions, credit card companies and me...
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Conversion
Interview: Facebook Application Developer
December 12, 2007 • PEC Staff
Social networking sites such as Facebook and MySpace generate huge numbers of visitors. Because of that, marketers increasingly are looking to those sites, and other social networking sites, as channels to promote ecommerce products. In May 2007, Facebook “opened up” its platform to ...
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Business
Fabric.com’s Director of Marketing Laurie Eady
December 7, 2007 • PEC Staff
Pat Callahan and Eady discuss the attributes that led to Fabric.com becoming the largest online retailer of fabric.
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Business
Quick Query: Online Educator Raquel Collins
December 5, 2007 • PEC Staff
The University of British Columbia is a pioneer in online education for working professionals. Many of its courses apply to ecommerce merchants and we’ve asked Raquel Collins, senior program leader for UBC Continuing Studies, to explain these courses to us. PeC: Thank you, Raquel, fo...