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Business
Green Commerce Is Good Commerce
December 5, 2007 • PEC Staff
There are a lot of reasons why online retailers should start seeing green in a whole new way: Conserving energy and supplying environmentally sound products and services is good for the environment and the bottom line. Large retailers like Target, Wal-Mart and The Home Depot naturally ...
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Business
Infopia President, CEO and Board Member Bjorn Espenes
November 30, 2007 • PEC Staff
Pat Callahan is joined by Bjorn Espenes for a timely discussion about what merchants should be focusing on in the coming weeks before the holiday season.
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Business
Ten More Great Ecommerce Ideas
November 26, 2007 • PEC Staff
Practical eCommerce recently asked a number of industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten more of them had to say. Work To Build Customer Loyalty "In a world of high technology, it's the personal touch that stands...
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Business
TrialPay CEO Alex Rampell
November 21, 2007 • PEC Staff
Pat Callahan is joined by Alex Rampell. The two discuss the details of TrialPay, a unique payment platform, which allows customers to pay for one item by trying or buying ...
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Business
Ten Great Ecommerce Ideas
November 18, 2007 • PEC Staff
Practical eCommerce recently asked a number of industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say. Make A Promise And Keep It Seth Godin Founder and Original Squid Squidoo.com "The number one asset y...
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Business
Interview: Retail Lobbyist On The Future Of Regulation
November 18, 2007 • PEC Staff
Local, state and federal governments are impacted by ecommerce activities. Local and state governments feel the loss of sales taxes when ecommerce firms don't properly collect them from their customers. And all elected local, state and federal officials receive complaints from constitue...
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Business
LTU Technologies Vice President Kevin Smith
November 16, 2007 • PEC Staff
Pat Callahan is joined by Kevin Smith, as the two discuss copyright infringement and how businesses can protect themselves.
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Business
Interview: Oneupweb CEO On The Future Of Search
November 14, 2007 • PEC Staff
As Google continues to stake its claim as the universal search app, many may wonder if the trend will continue. Practical eCommerce asked Lisa Wehr, the CEO and Founder of Oneupweb, an integrated online marketing firm, for her views not only on Google, but also about the future of onlin...
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Business
NetSuite Ecommerce Subject Matter Expert Baruch Goldwasser
November 8, 2007 • PEC Staff
Contributing Editor Pat Callahan is joined by Baruch Goldwasser for an interesting conversation about, among other things, the future of ecommerce.
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Business
Interview: Microsoft Exec on Future of Software
November 7, 2007 • PEC Staff
Many industry experts believe software will increasingly migrate to web-based applications and away from localized, licensed products. Practical eCommerce asked a Microsoft official for his views on the matter. Baris Cetinok is director of product management and marketing for Microsof...
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Business
Interview: Future of Online Payments
November 5, 2007 • PEC Staff
Most ecommerce merchants rely on credit card purchases for their products and services. The industry is rapidly changing, and we asked Philip Beck, the CEO and founder of Planet Payment, for his take on the future of online payments. Planet Payment offers banks and merchants solutions f...
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Business
IP Commerce Platform Evangelist Tyler Hannan
November 2, 2007 • PEC Staff
Listen Contributing Editor Pat Callahan is joined by IP Commerce Platform Evangelist Tyler Hannan for a lively discussion about PCI and the future of online fraud.
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Business
Interview: Ecommerce Implications From Social Media
October 31, 2007 • PEC Staff
Without question, the popularity of social media sites such as MySpace, Facebook and Twitter show no signs of declining. Practical eCommerce asked Web Strategist and Forrester Research Senior Analyst Jeremiah Owyang his views on social media and its potential impact on ecommerce. P...
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Business
Bloglist: Andrew Goodman
October 31, 2007 • PEC Staff
Name: Andrew Goodman, Founder And Principal Company: Page Zero Media Blog: Traffick.com In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Andrew Goodman, founder and principal of Page Zero Media, a Toronto-based paid search...
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Conversion
Holiday Sales: Make Your List, Check It Twice
October 29, 2007 • PEC Staff
1. Target The Right Buyers Selling more effectively throughout the holidays means targeting the right person, with the right offer, at the right time. Pretty easy in theory, right? In practice it’s a lot more difficult. Most e-tailers, through trial and error, get in a rut of going wit...
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Fraud Prevention
Interview: The Future Of Credit Card Fraud
October 29, 2007 • PEC Staff
The risk of credit card fraud and identity theft remain important issues for many potential ecommerce consumers. Practical eCommerce asked John Munsell, founder and CEO of Bizzuka, a web design and development firm, his views on the evolution of online fraud. PeC: The risk of a stole...
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Business
SEO.moz.org CEO and Co-Founder Rand Fishkin
October 26, 2007 • PEC Staff
Contributing Editor Pat Callahan is joined by Rand Fishkin, the CEO and co-founder of SEOmoz.org. The two discuss search engine optimization and writing successful blogs.
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Business
Interview: The Future Of Online Advertising
October 24, 2007 • PEC Staff
Smaller ecommerce firms frequently spend heavily on various methods of online advertising. We asked an executive with Network Solutions, Jeff Zimmerman, his views on the development of online ads. Zimmerman is vice president of product management and marketing for Network Solutions, the...
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Business
Interview: The Future Of Computer Hardware
October 22, 2007 • PEC Staff
What sort of computers will consumers use to purchase products from ecommerce firms? We asked this to Rob Witman, the CEO and founder of Riffware, a provider of mobile software applications and other professional applications. Prior to founding Riffware, Witman was a Sr. Robotics Engin...
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Conversion
Product Spotlight
October 17, 2007 • PEC Staff
Create Your Own Business Cards BusinessCards MX allows you to quickly and easily create your own custom business cards. Version 3.30 includes 400 examples of business card templates, and designing a card is simple through the program’s ready to use elements, which include a variety of ...
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Business
Quick Query: Filmmaker Joseph Monks and Web Accessibility
October 17, 2007 • PEC Staff
Joseph Monks is a Miami, Fla.-based filmmaker and freelance writer. His new horror film, "The Bunker," is soon to be released and details of it and his other films projects can be found at Sightunseenpictures.com. Monks is also blind, and we asked him about blindness, the Internet, ecommerce...
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Business
Bloglist: Rand Fishkin
October 15, 2007 • PEC Staff
Name: Rand Fishkin, CEO & Co-Founder Company: Seomoz.org Blog: Seomoz.org/blog In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Rand Fishkin, founder and CEO of Seomoz.org, a consulting firm specializing in, among othe...
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Business
Mercado Software’s Sue Chapman, Part 3
October 12, 2007 • PEC Staff
Callahan and Sue Chapman, director of merchandising solutions at Mercado Software, discuss how online retailers should prepare for the upcoming holiday shopping season, includng how to fine tune a website ...
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Business
Holiday Book Ideas For Etailers
October 7, 2007 • PEC Staff
As the holiday season draws near, it seems a fitting time to share some book ideas — ones for your own reading pleasure or as gifts for your favorite etailer. While there wasn’t any scientific method for choosing these books, they all share some important qualities. I’ve enjoyed readin...
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Business
Mercado Software’s Sue Chapman, Part 2
October 5, 2007 • PEC Staff
Callahan and Sue Chapman, director of merchandising solutions at Mercado Software, discuss how online retailers should prepare for the upcoming holiday shopping season, includng how to fine tune a website ...
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Conversion
Local Pay-Per-Click Opportunities For Small Businesses
October 3, 2007 • PEC Staff
It’s been over a year and a half since I last covered the local pay-per-click market for Practical eCommerce. If there is one thing you can depend on, it is that this industry does not stand still. It’s definitely time to go over the latest opportunities and trends in the local pay-per-...
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Business
Mercado Software’s Sue Chapman
September 28, 2007 • PEC Staff
Sue Chapman, director of merchandising solutions at Mercado Software, discusses how online retailers should prepare for the upcoming holiday shopping season, includng how to fine tune your website for the ...
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Business
Callahan Is Joined By Betterphoto.com’s Jim Miotke, Part 3
September 21, 2007 • PEC Staff
Betterphoto.com’s President and Founder Jim Miotke continues his discussion of the intricacies of product photography.
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Business
Bloglist: Jakob Nielsen
September 17, 2007 • PEC Staff
In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked the Nielsen Norman Group’s Jakob Nielsen, whom The New York Times has called the guru of web page usability. Paidcontent.org Daily coverage of “the business of content,” as ...
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Business
Callahan Is Joined By Betterphoto.com’s Jim Miotke, Part 2
September 13, 2007 • PEC Staff
Betterphoto.com’s President and Founder Jim Miotke discusses the intricacies of product photography.