Prior to moving to Norwich, England, Richard Stubbings had 20 years IT experience — designing and building major computer applications. He then set up a bookshop concentrating on science fiction, crime, and horror. He soon started selling horror and movie-related figures alongside the books. The shop — Kulture Shock — went online in 2000. Over the years, has used numerous shopping carts and the ecommerce site grew to be successful.
Many articles about ecommerce address customer-facing issues, such as website design, search engine optimization, content, marketing, and order fulfillment. One often-ignored topic is the basic ... Read More »
The world is getting smaller, and ecommerce selling is open to competition worldwide. As such, I am beginning to see more U.S. sellers in the ... Read More »
Every ecommerce site presumably needs to be found by potential customers. Here in the U.K., and indeed in Europe, Google remains the single search engine ... Read More »
This is the fifth and final installment in a series of posts that describes my disenchantment with Magento and my consideration of WooCommerce as a ... Read More »
This is the fourth installment in my series of describing the process of migrating from Magento to WooCommerce. In “part 1,” I discussed my frustrations ... Read More »
This is the third installment of a series in which I describe my decision to leave the Magento platform, and test WooCommerce. In “part 1,” ... Read More »
In “part 1″ of this series, I addressed my desire to simplify our company’s ecommerce platform, to move away from Magento. I had decided to test WooCommerce, ... Read More »
Every three years I conduct a major review of my ecommerce sites. This is typically more than my annual review; everything is under consideration. In ... Read More »
I have frequently heard that disaster planning and risk assessment are for the large businesses, and that they are a needless administrative task for small ... Read More »
We all know of Black Friday and the sale prices offered on that day to kickstart holiday sales. But the repricing software Repricer Express created ... Read More »
At this time of year, more than any other time, you have to work harder at customer care. This is due to two main reasons. ... Read More »
Much has been written about the advantages of niche selling. This is because it is a great way forward for independent retailers. Less is written ... Read More »
The vast majority of articles and blogs regarding ecommerce focus on selling. They discuss the importance of marketing, search engine optimization, site design and navigation, ... Read More »
There is an industry growing up within ecommerce that offers parcel-forwarding services. It is mainly in the U.S., but there are similar services in the ... Read More »
A good ecommerce site needs watching. You need to constantly monitor what goes on. If you ignore it and expect it to continue earning you ... Read More »
It’s all very well having a good ecommerce site, with unique content at decent prices. But the only thing that really matters is sales. It ... Read More »
I have always had my doubts over hosted ecommerce solutions. I have never used them. Recently I have been thinking that I was wrong and ... Read More »
One of the first signs that your website is being noticed, and improving its search engine rankings, is the flood of emails from search engine ... Read More »
As the Internet continues to grow, and more consumers are becoming web savvy, ecommerce sales likewise increase. It is inevitable that many (indeed most) shoppers ... Read More »
Across the Internet in forums and indeed on this site there is plenty of advice regarding how to improve your ecommerce business.
Whilst all advice is ... Read More »
Once you have a successful ecommerce site and the orders are flowing, by all means congratulate yourself for achieving what many do not. But do ... Read More »
Probably not, but it is certainly going to be a difficult year for Amazon in Europe. Legislation in Europe is significantly different than in the ... Read More »
When I first started in ecommerce, it was as a way of expanding my brick-and-mortar business as a second sales channel. I was not the ... Read More »
I use Magento and sell on my own site, six Amazon country sites, and Ebay. That’s a total of eight channels. I would be lost ... Read More »
It is impossible to ignore Christmas this time of year. It is the single most important season for most ecommerce sites. This is why there ... Read More »
Magento 1.8 has finally been released. When Magento first came out, releases were frequent. But this time it has been over a year since 1.7 ... Read More »
The most important part of any ecommerce site is the checkout: the collection of money from your customers. You have spent time and money getting ... Read More »
All too often these days I see posts on forums of the type "I want to open an ecommerce shop, what cart should I use?" Then there are dozens of different replies from people all recommending their favourite solution. Rarely does anyone ask the original poster what they are planning to s...
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Magento has been labelled as very Search Engine friendly, but what does this mean? Why is this important?
The bottom line for any Ecommerce site is selling products. The idea is (or should be) to make money. In order to do this you have to get people to visit your site, and once there ...
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Being successful comes with its own problems. As your customer base grows and your orders come in higher volumes, you need to expand to carry on. Sooner or latter you need to recruit staff to help carry the workload. This is a massive step. No matter how much effort you put into selecti...
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