Pinterest wants to be an ecommerce platform. The inspiration-focused social network is steadily releasing its Buyable Pins, which let people purchase using a credit card ... Read More »
The start of a new year often prompts us to get things done. If you need some help with your productivity, there are some useful ... Read More »
Google Analytics may be the most important application to help you understand the behavior of your customers and make data-driven decisions. And whether you’re a ... Read More »
To enhance your website’s design, consider adding a new commercial font. Designers debut new fonts daily, and many fonts are free.
Here is a list of ... Read More »
Email marketing continues to be an effective way to reach customers and prospects. And there are a variety of free online tools available to help ... Read More »
The right set of icons can help a shopper navigate your online store and enhance its overall design. Many icon sets are available from talented ... Read More »
Here are my favorite new mobile productivity apps of 2015. There are to-do list and task apps, contact and communication tools, multiple apps for creating ... Read More »
It’s time to look at the new ecommerce books for winter 2016. There are titles on content strategy, mobile marketing, building a business plan, design ... Read More »
Brands used new tools in 2015 to create compelling social content, with much attention on three innovations: live-streaming video, smartwatches, and emojis.
Here is a list ... Read More »
If you need any convincing that emoji pictographs are relevant to communication, Oxford University Press has announced its Word of the Year is the “Face ... Read More »
Online merchants often work alone or in small teams, particularly when starting out. However, merchants can find help from many of their peers in online ... Read More »
Following the holiday campaigns of large retail brands can be a helpful and entertaining way to generate holiday marketing ideas for your own business.
Here is ... Read More »
Facebook recorded strong earnings in the most recent quarter, with a daily active user base of over one billion, outperforming expectations across engagement and financial ... Read More »
How-to videos can establish your expertise, promote your products, and entertain and inspire viewers.
Here is a list of how-to videos from brands and merchants. All ... Read More »
With an abundance of free themes available, WordPress is an ideal platform to start your ecommerce store — without breaking the bank.
Here is a list of ... Read More »
When developing digital content for your brand, why not learn from the best? Annual digital marketing awards are good for discovering creative content and effective ... Read More »
Need some free help with your website? There are a variety of free tools available to test your website so that it performs well and ... Read More »
A live chat tool can be a good way to provide quick answers and a personalized experience to shoppers.
Here is a list of live chat ... Read More »
Ecommerce merchants are used to figuring things out on their own. But they don’t have to. Podcasts offer easy access to ecommerce veterans with helpful ... Read More »
September 28, 2015 • Sig Ueland
Creating a product video can be a good way to deliver useful information about a product, as well as to convey the essence of your ... Read More »
September 17, 2015 • Sig Ueland
Autumn is here. Here is a list of new ecommerce books for fall 2015. There are titles on branding, online ratings, contest theory, social media, ... Read More »
September 14, 2015 • Sig Ueland
Merchants look for ways to improve the design of their online stores. Loading the Chrome browser with the right extensions is a good way to ... Read More »
Conferences and industry events, such as Practical Ecommerce’s upcoming Ignite 2015, are not only opportunities to learn from the experts, but also ideal places to ... Read More »
Apps like Periscope and Meerkat have thrust live streaming video into the social media spotlight. Brands have been quick to respond — experimenting with ways ... Read More »
Harness the creativity of your team with online collaboration tools. Brainstorm and visualize ideas together, regardless of location.
Here is a list of tools for collaborative ... Read More »
If you have a website or blog on WordPress, a call-to-action plugin can help you grab the attention of your visitors and help them to ... Read More »
Social media can be a good resource for promoting a business. But if you’re just plugging your brand, you’re missing the point. Listening to others ... Read More »
Website design galleries are useful for inspiration — with your own site or if you’re just a fan of great design. They can also be ... Read More »
With its many experts and evangelists, Twitter is a good place for an online merchant to get help growing a business. The challenge is figuring out ... Read More »
For online businesses with physical locations, optimizing for local search engine results is an important component of a marketing strategy. Ranking factors, such as contact ... Read More »