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    Alan Cox

    Alan Cox

    Alan heads up LeftClick, a specialist online marketing consultancy with an enviable track record in helping businesses grow revenues through making the right moves online. We work mostly with mature SME companies and get our kicks by seeing our clients traffic, conversions and revenue increase.For more information check out www.leftclick.com.


  • Conversion

    Conversion Review: Boulder Running Company

    August 17, 2009 •

    The Boulder Running Company is a Colorado-based specialty retailer with three stores across the Front Range. It has been operating an e-tail store since 2006. Director of ecommerce Jason Halberstadt explains that the company's biggest challenge is getting consumers to move beyond the sh... Read More »

  • Conversion

    Conversion Review: “It’s In The Stars” Needs Help

    May 1, 2009 •

    "Conversion Review" is a high level evaluation of a website that a company has submitted for assessment. When doing a review, we analyze the website as if we were a potential customer with a typical usage scenario. We then assess how well the site does at converting visitors into buyers... Read More »

  • Conversion

    Conversion Review: The Russian Store is Well Designed with Clear Navigation

    March 27, 2009 •

    In Conversion Review we visit a website as if we were a potential customer and assess how well the site does at converting visitors into buyers. For this review, we visited The Russian Store, acting as a customer who wished to purchase some Russian collectibles. Staff of The Russian Sto... Read More »

  • Conversion

    Conversion Review: Coffee Purveyor Needs Clear Purchase Path

    November 17, 2008 •

    JL Hufford is a gourmet coffee company that started life with a small café in Lafayette, IN. The company went online six years ago and now boasts over 400 different specialty beverage blends as well as a wide range of “coffee lifestyle” products. In this conversion review, I will evalu... Read More »

  • Conversion

    Expert Reviews Usability Of Practicalecommerce.com

    August 21, 2008 •

    Practical eCommerce is a website with the purpose of providing down-to-earth advice to help smaller businesses succeed online. Advice comes in the form of easy to follow articles, podcasts and regular newsletters as well as blogs that allow readers to communicate with each other. The b... Read More »

  • Conversion

    Conversion Report Card: Weddingthings.com

    July 15, 2008 •

    WeddingThings is an established ecommerce company that sells the unique gifts wedding guests traditionally take home, as well as other wedding essentials for the perfect wedding such as invitations and bridal-party gifts. Eugene Mar, vice president of WeddingThings, wants some insigh... Read More »

  • Conversion

    Conversion Report Card: Musicforte.com

    June 23, 2008 •

    Musicforte.com offers songbooks, sheet music and music reference materials to artists and music fans. It relies heavily on search engine optimization for sheet music sales and hosts a social network of over 40,000 musicians. Unfortunately, the site is suffering from poor conversion rat... Read More »

  • Conversion

    Conversion Report Card: Folica.com

    May 19, 2008 •

    Folica.com is an online beauty retailer that is achieving success through the implementation of a unique business model that includes ecommerce, branded product development and online community. The site has evolved from a relatively small e-retail catalogue to a rather large site with ... Read More »

  • Conversion

    Conversion Report Card: Firststreetonline.com

    April 7, 2008 •

    FirstStreet Online is a large, Virginia-based ecommerce company that offers gifts and lifestyle products to "boomers and beyond." The staff of FirstStreet asked Practical eCommerce to grade its site for conversion issues, which we are pleased to do. A site that is easy to find and ... Read More »