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Business
To Start an Ecommerce Business, Solve Problems
February 4, 2015 • Armando Roggio
There is a mantra of sorts in entrepreneurial circles that says “don’t simply start a business, solve a problem.” If you solve someone’s problem and create a must-have product or ...
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Conversion
Google Analytics Adds Basic Cohort Analysis
February 1, 2015 • Armando Roggio
Google has added a basic cohort analysis report to its popular Analytics suite. The report, which is in beta release, may help marketers and analysts identify time-based trends like testing ...
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Content Marketing
5 Content Marketing Ideas for February 2015
January 28, 2015 • Armando Roggio
In February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with inspirational quotes. Content marketing is essentially ...
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Staffing
How to Hire an Ecommerce Consultant in 2015
January 26, 2015 • Armando Roggio
An ecommerce consultant can bring insights, information, and expertise that a small or mid-sized retail business doesn’t have. But hiring an ecommerce consultant can be relatively expensive, so you’ll want ...
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Business
14 Questions Before You Launch an Ecommerce Site
January 23, 2015 • Armando Roggio
An Australian entrepreneur recently earned more than $20,000 in online sales in just four days, only to stop taking orders and sell the business. Ultimately, the shop made money, but ...
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Marketing & Advertising
2015 Ecommerce Marketing Checklist
January 20, 2015 • Armando Roggio
In “2014 Ecommerce Marketing Checklist,” I addressed 10 marketing strategies that could help an ecommerce business. If business owners wanted sales to be flat year over year, however, and if ...
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Email Marketing
12 Email-marketing Twitter Feeds to Follow in 2015
January 15, 2015 • Armando Roggio
Email messages can deliver relevant, actionable, and engaging content directly to shoppers, ultimately improving sales or helping businesses achieve any number of goals. Getting the most from an email-marketing campaign ...
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Email Marketing
6 Triggered Email Strategies for Ecommerce
January 13, 2015 • Armando Roggio
Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and desktop computers. Not every email message, however,
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Inventory
5 Tips for Buying Retail Inventory, for Ecommerce
January 11, 2015 • Armando Roggio
Smart wholesale buying can lead to ecommerce success and good profits. But the act of buying products to sell on an ecommerce site can be more of a challenge than ...
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Design & Development
Ecommerce Lessons from the Wish Shopping App
January 7, 2015 • Armando Roggio
The Wish shopping app connects shoppers in the United States and Europe with primarily Chinese wholesalers and retailers that sell at steep discounts. The app’s functions, features, and popularity may ...
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Content Marketing
5 Content Marketing Ideas for January 2015
January 4, 2015 • Armando Roggio
In January 2015, ecommerce content marketers can use infographics, animation, videos, podcasts, and national holidays to connect with potential customers. Content marketing is the art and science, if you will, of ...
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Business
2 Ecommerce Blunders to Avoid in 2015
December 29, 2014 • Armando Roggio
Businesses ultimately fail when liabilities exceed assets — when the company doesn’t have enough money to pay its bills and keep operating. While there are many reasons or ways that ...
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Schools & Resources
6 Ecommerce Design Trends for 2015
December 23, 2014 • Armando Roggio
In 2015, responsive, mobile-friendly ecommerce websites will stop being a competitive advantage and start to become a necessity for doing business online. This change will also impact how online retail ...
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Marketing & Advertising
4 Content Marketing Trends in 2015, for Ecommerce
December 17, 2014 • Armando Roggio
In 2015, content will still be king, and many of the year’s most important marketing trends will be related to how ecommerce marketers use content to boost sales or collect ...
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Business
How to Measure 2014 Holiday Ecommerce Marketing
December 15, 2014 • Armando Roggio
U.S. online retail sales generally grew throughout 2014. And many Internet merchants have enjoyed increased holiday sales so far. Nonetheless, smart businesses always look for ways to improve, and knowing ...
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Marketing & Advertising
Christmas-is-almost-here Ecommerce Marketing Plan 2014
December 10, 2014 • Armando Roggio
This year’s Christmas shopping season is rapidly drawing to a close. But there are still plenty of “Christmas Is Almost Here” marketing that online retailers can use to boost sales. Black ...
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Conversion
3 Steps to Resolving Customer Complaints in 2015
December 2, 2014 • Armando Roggio
Not every transaction goes as smoothly or perfectly as businesses might hope. Most every company receives customer complaints. As this article is being written, many online retailers are experiencing heavy Christmas ...
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Business
Thanksgiving Day Online Sales Leap 14.3 Percent in 2014
December 1, 2014 • Armando Roggio
Even while the traditional Thanksgiving turkey and stuffing lay still warm on the table, Christmas shoppers were on tablets and desktop computers making purchases, boosting U.S. online sales some 14.3
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Content Marketing
5 Content Marketing Ideas for December 2014
November 28, 2014 • Armando Roggio
Christmas, New Year’s, new trends, astounding facts, and interviews are all good ideas for content marketing in December 2014. Content marketing is the art and science, if you will, of creating,
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Business
IBM Shows Off Analytics, Makes Holiday Predictions
November 24, 2014 • Armando Roggio
Mobile commerce will boom this holiday season, email will work better, and IBM intends to prove it with real-time online shopping trends data free to anyone. IBM’s ExperienceOne Benchmark Live online ...
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Conversion
6 Holiday Online Shopping Trends to Watch in 2014
November 18, 2014 • Armando Roggio
Understanding online sales trends like the growth of Green Monday, Cyber Monday’s metamorphosis into “Cyber Week,” and similar may help ecommerce business owners and marketers make better marketing decisions and,
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Email Marketing
Email Marketing: 5 Ways to Inject Holiday Spirit
November 13, 2014 • Armando Roggio
Ecommerce email marketing can significantly boost sales during the holiday shopping season, which is why so many online sellers use it. One way to help messages stand out in the ...
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Conversion
Procrastinator’s Guide to 2014 Holiday Ecommerce Sales
November 11, 2014 • Armando Roggio
Procrastinating ecommerce business owners and marketers who, for any number of reasons, are far from ready for the coming holiday shopping season still have some hope of boosting Christmas-related sales ...
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Business
8 Reasons Why Ecommerce Businesses Fail
November 7, 2014 • Armando Roggio
Starting an ecommerce business can be fast, relatively easy, and not very expensive. But with something like an 80-percent failure rate, creating a successful online business is more challenging than ...
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Platforms & Apps
Ecommerce SaaS Platforms Easy to Launch, Sophisticated
November 5, 2014 • Armando Roggio
Software-as-a-service platforms offer a nearly complete foundation for operating an online store, be it a business-to-consumer retailer or a business-to-business seller. It’s never been easier to launch a sophisticated, effective ...
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Business
6 Ways Ecommerce Is Like American Football
November 3, 2014 • Armando Roggio
Starting and operating an ecommerce business can be a little daunting. What will you sell? How will you sell it? How will you market? Which tax laws apply? It is ...
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Content Marketing
5 Content Marketing Ideas for November 2014
October 29, 2014 • Armando Roggio
Thanksgiving, Veterans Day, and video buying guides may inspire great, sharable content this November. And that content could help ecommerce businesses improve customer relationships and sales long term. Content marketing is ...
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Shipping & Fulfillment
Same-day Delivery by Ecommerce SMBs Viable?
October 27, 2014 • Armando Roggio
Same-day delivery has the potential to become a significant retail differentiator, potentially raising the ecommerce industry’s barrier for entry, making it harder for new, relatively small ecommerce businesses to start ...
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Marketing & Advertising
Creating a Facebook Sweepstakes for Ecommerce Shoppers
October 23, 2014 • Armando Roggio
Contest marketing is a powerful tool for engaging customers and prospects, collecting valuable preference data, and boosting ecommerce sales. What’s more, thanks to easy-to-use applications, creating an online sweepstakes takes ...
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Design & Development
3 Ways to Integrate an Ecommerce Store with Almost Anything
October 21, 2014 • Armando Roggio
Close integration between an ecommerce platform and essential business solutions like email marketing tools, accounting software, and social networks can help ecommerce business owners and marketers find success. There has been ...