Practical Ecommerce

    Darpan Munjal

    Darpan Munjal has over 15 years of leadership experience with Fortune 100 companies in the retail and eCommerce industry. Darpan is currently the President of LeapMatrix, a consulting firm which focuses on helping startups as well as established businesses maximize opportunities in the internet and eCommerce space.

    Prior to starting LeapMatrix, Darpan held several leadership roles in the eCommerce industry such as Divisional Vice President (eCommerce) at Sears Holdings and Chief Technology Officer at Indiatimes (One of the largest online portals in India). At Sears, Darpan led several transformational initiatives that helped in taking the eCommerce business at Sears to a leadership level within the retail industry.

    Darpan holds an MBA from Kellogg School of Management (Northwestern University) and writes a blog on eCommerce best practices at http://www.commercewiki.com.


  • ArticlesConversion

    9 Crowdsourcing Ideas to Grow Your Online Business

    9 Crowdsourcing Ideas to Grow Your Online Business
    January 13, 2010 •

    If you are running an online business or planning on starting a new one, chances are that you do not have unlimited capital. Yet, in order to succeed in this competitive environment, you realize that you can’t compromise on the quality of your offering. More than likely, you continually... Read More »

  • ArticlesConversion

    Conversion: 10 Advanced Techniques to Turn Shoppers Into Buyers

    Conversion: 10 Advanced Techniques to Turn Shoppers Into Buyers
    November 24, 2009 •

    If you are like most online retailers, roughly 97 out of every 100 visitors leave your site without buying anything. You can spend a lot of money on marketing, but those dollars will be wasted if you can’t convert visitors to buyers. There are countless articles that address ways to imp... Read More »

  • ArticlesConversion

    Top Ten Low Cost Ways to Improve Site Usability

    Top Ten Low Cost Ways to Improve Site Usability
    November 11, 2009 •

    I get called by online retailers very frequently who have done significant work in SEO, are driving quite a bit of traffic to their website, but seem to have hit a wall in increasing the revenue. They are baffled that despite all the good work in SEO and online marketing, they are unabl... Read More »

  • ArticlesConversion

    Conversion: 15 Reasons Why Consumers Will Leave Your eCommerce Site

    Conversion: 15 Reasons Why Consumers Will Leave Your eCommerce Site
    November 3, 2009 •

    Editor's Note: We welcome Darpan Munjal as our newest contributor. Munjal is president of Chicago-based LeapMatrix, which consults small and large ecommerce firms on conversion and usability matters. He also writes CommerceWiki, a blog aimed at helping ecommerce merchants improve their ... Read More »

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