Practical Ecommerce
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    Dave Young

    Dave Young is a professional writer and the founder of Young Copy, a leading promotional and technical writing services firm. He can be reached at Youngcopy.com


  • Design & Development

    Get Organized With Advanced Searchbar

    January 23, 2008 •

    If you are like me, you enjoy organization. Everything needs to be in order so you can work efficiently and get to things you need quickly. Most likely you spend time on the Internet doing research to enhance your business, reading interesting blogs, or watching videos that spark creati... Read More »

  • Design & Development

    Site Monitoring Tools Help Prevent Downtime

    October 22, 2007 •

    In order for an ecommerce site to sell products and services, it must be continuously available to online customers. Any downtime could potentially cause a retailer to lose thousands of dollars. Consequently, an important element in any online endeavor is having a structure in place to ... Read More »

  • Conversion

    Site Search: Increases Conversion Rates, Average Order Value And Loyalty

    August 15, 2007 •

    If your online store has hundreds of products, you may want to consider implementing a more sophisticated site search to help your customers find what they need quickly. For those of you running shops with an inventory of less than 500 products, you may only need to make sure your navig... Read More »

  • Conversion

    Online Loyalty Programs Can Increase Repeat Shoppers

    July 22, 2007 •

    Online merchants want to find ways to increase revenues by encouraging customers to make repeat purchases. Using an online loyalty program will certainly help, but it must be done carefully and with the right tools. There are many factors involved in creating a successful loyalty progr... Read More »

  • Conversion

    Improve Email Marketing With Co-registration

    May 29, 2007 •

    Email marketing can be a powerful means to boost your company's revenues. However, before you can enjoy the many benefits of email marketing, it's necessary to build a solid email list. One way to do this involves using someone else's newsletter registration to acquire your own new memb... Read More »

  • Conversion

    Quality Images Boost Sales

    March 14, 2007 •

    Online retailers use the Internet to reach a broader audience in order to promote and sell products. However, as online technology has evolved, so have the expectations of the growing number of shoppers. Customers now expect a quality online shopping experience. A website that is poorl... Read More »