Greg Hoffman

Articles by: Greg Hoffman

Greg Hoffman

Greg Hoffman is C.E.O. of Apogee, an affiliate management agency specializing in B2C programs.

Since entering the performance marketing industry more than a decade ago, Greg has become an advocate for advanced attribution models that benefit both affiliates and merchants.

He is the recipient of the 2016 Advocate of the Year Pinnacle Award from Affiliate Summit and was a finalist for the award in 2017. His company won Agency of the Year in 2014 and he has been a finalist for Affiliate Manager of the Year twice.

Greg was previously a newspaper journalist covering education, politics, and health care in Florida and Georgia.

Email Greg.

Influencers & Affiliates
Affiliate Marketing Report Card: WP Engine

December 4, 2017 • Greg Hoffman

This installment of “Affiliate Marketing Report Card” reviews WP Engine, a global WordPress hosting platform. WP Engine has a powerhouse affiliate program listed at number 38 in the ShareASale Top ...
Influencers & Affiliates
Which Affiliate Marketing Model Fits Your Business?

October 30, 2017 • Greg Hoffman

If you attend the Affiliate Summit West conference in Las Vegas next January, you will be among 6,000 attendees from more than 70 countries. At some point, you may ask ...
Influencers & Affiliates
Affiliate Marketing Meets Influencers

September 28, 2017 • Greg Hoffman

The crossroads of affiliate marketing and influencer marketing is here. Merchants are testing ways to merge the channels to create sales. The word “influencer” was mentioned in a dozen session titles ...
Influencers & Affiliates
Affiliate Marketing Report Card: Fanatics.com

August 28, 2017 • Greg Hoffman

This second installment of “Affiliate Marketing Report Card” focuses on Fanatics, an online retailer of licensed sportswear, sports equipment, and merchandise. I’ve watched its affiliate marketing program greatly expand over ...
Influencers & Affiliates
The Common Affiliate Marketing Mistake

July 27, 2017 • Greg Hoffman

Affiliate marketing has its pros and cons — advocates and detractors. The industry is booming but there are many merchants that have negative opinions of the channel. They have seen ...
Influencers & Affiliates
Important Affiliate Marketing KPIs, for Mid-year Review

June 28, 2017 • Greg Hoffman

The summer months are slow for many ecommerce merchants. It is an excellent time to do some housekeeping and prepare for the upcoming busy season. Take a few days to ...
Influencers & Affiliates
Affiliate Marketing Report Card: Jane.com

May 30, 2017 • Greg Hoffman

Merchants can achieve growth through affiliate marketing by learning from the successes and failures of others. In this “Affiliate Marketing Report Card,” a new quarterly series, I will critique an ...
Influencers & Affiliates
Affiliate Marketing Evolves, Again

May 3, 2017 • Greg Hoffman

Every few years headlines scream that affiliate marketing is dead or dying. In fact, affiliate marketing continues to grow, but it’s evolving rapidly. Two things are driving this evolution: the ...
Influencers & Affiliates
7 Pointers to Attract New Affiliates

March 30, 2017 • Greg Hoffman

Major affiliate networks such as ShareASale and CJ by Conversant have thousands of active affiliate programs. I tell merchants that every one of these programs is a competitor because affiliates ...
Influencers & Affiliates
For Affiliate Marketing Success, Know Your Affiliates

March 2, 2017 • Greg Hoffman

Finding the right affiliates to build an affiliate-marketing program means understanding their traffic sources before they are approved. Affiliates come in all shapes and sizes. Once a manager can identify ...
Influencers & Affiliates
Affiliate Marketing: Time to Adopt Attribution Rules?

February 1, 2017 • Greg Hoffman

Deciding who should receive affiliate-marketing commissions is increasingly important. Ecommerce merchants have watched as the affiliate channel evolved and coupon and loyalty sites quickly became the dominant publishers with little ...