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Business
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Merchant Voice
8 ways to uncover hidden money in your business
May 18, 2011 • Jamie Salvatori
Increasing the “top line” of your business is always critical, especially for small businesses that might still be struggling to reach that magical break even point. But even if you’re making a nice profit, cutting expenses or finding ways to save money should be a monthly exercise. S...
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Checkout Tactics
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Merchant Voice
Pros and Cons of Checkout by Amazon’s Inline Checkout
April 19, 2011 • Jamie Salvatori
Checkout by Amazon allows your customers to use their Amazon login credentials to make purchases on your site. There are several different ways to integrate this into your store. The best “experience”, in my opinion, is their inline offering. In this method, your customers never leave...
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Fraud Prevention
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Merchant Voice
How to Detect Online Fraud
March 22, 2011 • Jamie Salvatori
Every online retailer will, at some point, be faced with fraud. It is as inevitable as taxes, but far more sinister! Your credit card processor is going to give you two pieces of information to help combat fraud: the 3 or 4-digit “security code” and an AVS response. The CSC code shoul...
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Business
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Merchant Voice
Stop obsessing over your search engine rankings
February 15, 2011 • Jamie Salvatori
As the owner of an e-commerce store, my number one piece of advice to anyone with an online store is to stop obsessing over your search engine rankings. Instead, focus your attention on building your brand. In the real world, we buy stuff from people that we like. The “better” car sale...
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Business
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Merchant Voice
You’re backing up more than your data, right?
January 12, 2011 • Jamie Salvatori
Every website owner should be backing up their website and database on a daily basis. If you’re not, set that up immediately. However, this is not what I’m referring to when it comes to backups. I’m referring to all of the critical aspects of your business. Here are some questions to as...