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    Maxim Mironov

    Maxim Mironov is a seasoned Supply Chain expert and a founder of OptimaLogica.

    At OptimaLogica, Maxim and his team help online retailers build highly efficient and scalable supply chains. Prior to starting the company he was a Director of Operations at Mercantila, a $35 million online retail company in San Francisco, where he's reduced shipping costs from 25% to 10% of sales, built reverse logistic processes to recover over $500K annually from "damaged in transit" and returned items and managed over 50 people in Customer Service and Supply Chain Departments in Bangalore, India.

    Before joining Mercantila in 2005 Maxim had been project manager with Avalon Organics, a $40m natural cosmetics company in Petaluma, CA and an enterprise solutions manager with Accenture and BearingPoint focusing on Consumer Goods and Retail companies. Maxim holds an MBA degree from MIT Sloan and after graduation drove cross-country from Boston to San Francisco with his wife and cat.

    You can reach Maxim at max@optimalogica.com or 650 270 0154


  • Management

    Order Fulfillment: Keep It Simple And Beware Of All The Costs

    August 21, 2008 •

    I used to manage the fulfillment operations of a mid-size online retail company. We adopted the “Why” method to correct and eliminate fulfillment errors and complexities. That is, each time a new fulfillment glitch arose, we asked ourselves, “Why?” The “Why” method in practice Here’s ... Read More »