Practical Ecommerce

    Melissa Mackey

    Melissa Mackey

    Melissa Mackey is search supervisor at gyro, the largest independent business-to-business agency in the world. She also blogs at Searching Beyond the Paid, where she addresses pay-per-click advertising and other aspects of search engine marketing.


  • ArticlesMarketing

    Getting Started with Twitter Ads

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    January 10, 2014 •

    Businesses are increasingly turning to pay-per-click advertising on social media sites to reach customers and prospects. Twitter Ads are one way to do this. Many business executives wrongly assume that Twitter is just a place for people to tell others what they are having for lunch. But Twitter is useful for business news, information, and interaction Read More »

  • ArticlesMarketing

    4 AdWords Settings that Work Against You

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    August 9, 2013 •

    Pay-per-click advertising is a good way for companies to grow their businesses. Whether they are selling products online or trying to generate leads for services, it is cost effective and typically generates a positive return on investment. Google AdWords is the leader in paid search advertising, with an 80 percent market share in the U.S. While there are other PPC platforms, advertisers seeking maximum reach should include Google AdWords in their PPC marketing mix Read More »

  • ArticlesMarketing

    21 Pay-per-click Resources to Learn and Improve

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    November 8, 2012 •

    If you’re new to pay-per-click advertising, or are responsible for training new PPC staff, you can never have enough training resources. With that in mind, I’ve assembled a number of resources for PPC beginners — and for PPC pros. Here are 21 blogs, websites, and books to learn and improve your PPC skills Read More »