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Marketing & Advertising
Google’s New ‘AdSense for Shopping’ Mimics Amazon Product Ads
September 14, 2014 • Nik Rajpal
Google’s new AdSense for Shopping closely resembles a popular promotional product on Amazon: Product Ads. For six years now, merchants could display products on Amazon that click back to a merchant’s ...
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Marketing & Advertising
PPC Ads: Measuring Performance by Device
August 28, 2014 • Nik Rajpal
Internet devices can greatly impact the profitability of your pay-per-click ad campaigns. In this article, I’ll explain how to determine the profitability of PPC campaigns on specific devices. I’ll cite findings ...
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Marketing & Advertising
PPC Ads: Focus on Best-selling Products to Improve Performance
July 30, 2014 • Nik Rajpal
There’s a simple way to improve the aggregate performance of your pay-per-click advertising campaigns: Find areas of efficiency and invest in them. One way to do this is by focusing ...