Practical Ecommerce
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    Pablo Palatnik

    I have been in the online marketing business for more than seven years managing businesses through search engine optimization, search engine marketing, social media, and much more.

    I am director of search marketing and search engine optimization for Fortune3, a shopping cart software company. I also run my own Internet marketing company, PalatnikFactor.com, offering online marketing services worldwide.


  • Conversion

    6 Product Page Factors that Drive Sales

    April 30, 2012 •

    Among the most underrated aspect of ecommerce websites are product pages. When consumers consider actual items to purchase, it's the product pages that determine if they want to buy from your website, or not. Product pages, in my view, are where the sales are really made. 6 Product Pa... Read More »

  • Marketing

    8 SEO Pointers for Ecommerce Product Pages

    April 5, 2012 •

    Search engine optimization can be the difference between ecommerce businesses that thrive, and those that don't. Optimizing product pages for search engines is especially important. Below are eight pointers to make sure your product pages are properly optimized. 1. Place Keywords i... Read More »

  • Conversion

    10 Most Important Features of Ecommerce Product Pages

    March 2, 2012 •

    Editor's Note: We welcome Pablo Palatnik as our newest contributor. He is director of search marketing and search engine optimization for Fortune3, a shopping cart company. Palatnik's articles will address strategies for improving ecommerce product pages. His first piece is below. In... Read More »