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Product Pages
7 Reasons Your Mobile Site Isn’t Converting So Well
April 15, 2019 • Pamela Hazelton
Most online stores are seeing more traffic from smartphones. But desktops and tablets still generate higher conversion rates. Here are seven reasons why.
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Product Pages
6 Selling Tips from Auto Manufacturers
March 21, 2019 • Pamela Hazelton
Ecommerce merchants can learn a great deal from auto manufacturers, who spend millions to understand how people shop and the choices they’re likely to make. This is evident both in showrooms and on the internet. Studying their marketing and websites can tell us a great deal about consumers.
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Product Pages
Building Landing Pages That Convert
March 5, 2019 • Pamela Hazelton
Online stores need a healthy balance of landing pages, especially for anchor products and product categories. Landing pages have a specific goal, such as getting people to sign up for email newsletters or purchase a product.
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Product Pages
3 Ways to Overcome Shoppers’ Desire to Touch Products
February 22, 2019 • Pamela Hazelton
Ecommerce stores are convenient and offer much to consumers. But online shopping has one big disadvantage: Buyers cannot touch the products. In this post, I will discuss three ways for ecommerce businesses to overcome a potential buyer’s desire to physically handle a product before buying online.
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Checkout Tactics
5 Tips for Selling without Discounting
February 7, 2019 • Pamela Hazelton
Increasing sales via discounts, coupons, and undercutting competitors (or a combination of all three), isn’t typically the best practice for smaller companies.
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Customer Retention
8 Micro Conversions to Instill Trust, Obtain Customers
January 23, 2019 • Pamela Hazelton
Micro conversions are smaller actions that can lead to sales. Micro conversions can instill trust, and therefore influence the 90 percent of visitors who do not intend to immediately purchase.
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Product Pages
6 Key Components of Product Videos
January 8, 2019 • Pamela Hazelton
Video is a crucial part of selling online. What once was a secondary, supporting element is now a primary educator about what a product is and what it does. When creating a video, be sure it includes the following core elements.
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Analytics & Data
Fine-tune Google Analytics for a More Profitable 2019
December 24, 2018 • Pamela Hazelton
If there is one new year's resolution for boosting ecommerce conversions in 2019, it's to get your store's analytics in order. Otherwise, you will never understand the impact of changes to your site. You’ll also miss out on potential target audiences — long-term, loyal customers.
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Checkout Tactics
7 Conversion Snafus That Kill Ecommerce Sales
December 7, 2018 • Pamela Hazelton
There are many reasons for high ecommerce exit rates and abandoned carts. Most are logical. Take the new year to address problems that may be decreasing sales conversions. Here are seven often-overlooked sales killers.
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Customer Retention
10 Holiday-selling Tips to Boost January Revenue
November 26, 2018 • Pamela Hazelton
While you are busy handling lots of holiday orders, take a few minutes to analyze your online store to increase the chance of getting post-holiday sales. Here are 10 tips to enter 2019 stronger than ever.
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Product Pages
5 Simple Ways to Boost Conversions
November 7, 2018 • Pamela Hazelton
When it comes to increasing conversions of an online store, smaller ecommerce sites have to focus on more down-to-earth tactics. Here are five ways to improve on-site conversions without breaking the bank.
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Checkout Tactics
8 Ways to Increase Conversions from Mobile Users
October 23, 2018 • Pamela Hazelton
Mobile users have long outnumbered visitors on desktops and tablets in respect to catalog browsing. But, finally, the number of mobile purchasers is increasing. There are plenty of ways to encourage mobile sales conversions. In this post, I'll address eight of them.
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Checkout Tactics
Faceted Search and Navigation Are Critical for Conversions
October 9, 2018 • Pamela Hazelton
Inadequate search tools frustrate online shoppers. Unless the catalog has just a few dozen products, search and browse tools should accommodate today’s savvy shoppers. For some stores, filters are sufficient. For others, faceted navigation and search is a must.
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Product Pages
The Right Way to Offer Product Comparison Tools
September 25, 2018 • Pamela Hazelton
The ability to compare products that fulfill similar needs helps shoppers make educated decisions on the fly. This feature can be vital for stores that sell, as examples, tools, electronics,
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Checkout Tactics
4 Checkout Elements That Reduce Cart Abandonment
September 6, 2018 • Pamela Hazelton
When it comes to online checkout, trust is everything. After a shopper adds items to the cart, security is crucial to close the sale. Here are four ways to instill trust throughout the checkout process, to reduce cart abandonment.
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Checkout Tactics
Persistent Shopping Carts Drive Conversions, Recover Abandons
August 21, 2018 • Pamela Hazelton
More than 70 percent of online retail shopping carts are abandoned. That’s a staggering potential loss of sales. A persistent shopping cart keeps track of the items the shopper has left in the cart and saves that data for a length of time.
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Marketing & Advertising
Little-known Holidays Can Boost Traffic and Sales
August 7, 2018 • Pamela Hazelton
There are more than 1,500 national days, weeks, and months, and savvy marketers know how to take advantage of them. Online stores can harness the power of national days by educating customers and promoting purchases.
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Checkout Tactics
5 Things to Consider When Using Popovers
July 22, 2018 • Pamela Hazelton
Good popovers close automatically when the user clicks elsewhere on the page. Ideally, they are configured to appear based on a visitor’s actions. Using popovers and overlays can boost conversions, but there are things to consider when implementing them.
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Product Pages
5 Ways to Focus on Product Benefits for Increased Conversions
July 6, 2018 • Pamela Hazelton
Detailed product descriptions are crucial to converting the highest number of shoppers. That doesn’t always mean, though, they should be front and center. The average shopper wants to know more ...
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Checkout Tactics
8 Trust-building Tactics to Boost Ecommerce Conversions
June 21, 2018 • Pamela Hazelton
Much of the online growth is from Amazon, Walmart, and other big e-tailers. Smaller ecommerce sites have to work harder to stay relevant. The first step is winning consumers' trust. Trust is earned on many levels. It’s not a clear-cut process.
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Customer Service
Answer 6 Questions on an Ecommerce ‘About’ Page
June 6, 2018 • Pamela Hazelton
Every website needs an “about” page. This is where visitors meet the company and learn why it’s in business. An about page instills trust. An effective about page is more than ...
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Product Pages
6 Alternatives to Customer Reviews (to Sell Products)
May 22, 2018 • Pamela Hazelton
Customer reviews can boost conversions. Reviews are also a crucial part of an ecommerce site’s social proof. Otherwise, shoppers have only sales copy to guide them. But product reviews are not ...
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Analytics & Data
Internet Attorney on GDPR Compliance for Ecommerce
May 15, 2018 • Pamela Hazelton
The General Data Protection Regulation from the European Union takes effect on May 25. The law is sweeping, with massive fines for noncompliance. It affects most every company worldwide, large ...
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Product Pages
Social Proof Is the Most Important Factor in Selling
May 7, 2018 • Pamela Hazelton
If I had to choose a single factor that is crucial to an online store’s success, it would be social proof. The term is often misunderstood. It doesn’t have much ...
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Product Pages
9 Ways to Appeal to Millennial Shoppers
April 24, 2018 • Pamela Hazelton
Millennials may not have much disposable income but they tend to spend more freely than the generations before them. So it makes sense to update your online store to cater to this group. How does a store that doesn’t necessarily target millennials tap into their ever-increasing purchasing power? Here are nine ways to facelift a store to convert millennial shoppers.
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Customer Service
16 Must-have Features for Live Chat Implementation
April 8, 2018 • Pamela Hazelton
Once considered an add-on that made communication easier for the consumer and business, live chat is now a staple for most online stores. That’s because waiting on the phone and ...
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Checkout Tactics
Leverage Micro Conversions to Close Sales
March 22, 2018 • Pamela Hazelton
Most visitors to an online store aren’t ready to buy. That’s where micro conversions come into play. They help build the excitement and trust that shoppers need to make a purchase. Micro conversions are smaller actions that indicate a visitor’s interest in what you sell or have to say.
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Conversion
Target Audiences Can Change (Ask Play-Doh)
March 11, 2018 • Pamela Hazelton
The first step to sell online is to know your target audience. But identifying that audience is not always clear. While you should have an idea of who would want your products, it’s not uncommon to find that your understanding of certain groups of people, along with their shopping habits and expectations, is off. Sometimes way off. And that’s okay.
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Product Pages
Does Your Mobile Site Pass the Thumb Zone Test?
March 1, 2018 • Pamela Hazelton
Online sellers have spent a great deal of time implementing features that support cross-device shopping. This includes researching and tweaking their websites to accommodate various screen sizes, browsers, and connectivity. But there’s another key mobile design feature: the thumb zone.
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Customer Retention
Manage Site Search Like It’s 1996
February 7, 2018 • Pamela Hazelton
Configuring site search to mimic how visitors think and speak can go a long way to helping them find what they are looking for. That was the goal of Ask Jeeves. It launched in 1996 and shook up Internet search. Its objective was simple — to let people ask real questions, instead of entering specific keywords.