Practical Ecommerce
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    Pat Callahan

    Pat Callahan is the former contributing editor for the magazine.


  • Management

    Bikewagon.com: From Classifieds To eBay To Its Own Website

    February 13, 2008 •

    Dale Majors is passionate about cycling. So much so that in 1999, at age 16, he decided to take a chance with selling bicycle gear online. His original goal was simple: He was looking to upgrade his own cycling equipment and needed the money to do so. Like other young aspiring entrepren... Read More »

  • Management

    eCreamery.com: Ice Cream Made To Order

    February 11, 2008 •

    In Omaha, Neb. is a historic neighborhood called Dundee. If it sounds vaguely familiar it may be because it is home to Warren Buffet, the second richest man in the world. It is also home to a unique parlor and online venture named eCreamery. eCreamery and its website, eCreamery.com,... Read More »

  • Management

    Online Merchant Caters To Serious Musicians

    January 30, 2008 •

    Andy Rothstein has been playing electric guitars for more than 30 years. However, he had a problem that lead to an idea. The problem was that guitars did not sound as well as they should. The idea was Rothstein Guitars and its website, Guitar-mod.com, which Rothstein runs with his wife... Read More »

  • Management

    Killersocks.com: Socks Go Mainstream

    December 5, 2007 •

    “True love is like a pair if socks: You gotta have two and they’ve gotta match.” -Unknown Brendan Gallagher and Kerren Lynch-Gallagher aren’t your typical website owners, if there is such a thing. Brendan directs animation at Out To Play Entertainment. And Kerren, who goes by Kerry, is... Read More »

  • Conversion

    Social Site Search

    November 28, 2007 •

    Fast, which may be a company best known for specializing in site search, has launched a product platform that is looking to socialize the ecommerce storefront search function. It’s called FAST Recommendations, and it is based on offering product recommendations similar to those of Amazo... Read More »

  • Design & Development

    Web Hosting Companies: Sources To Help You Choose

    August 22, 2007 •

    When it comes to selecting a web host, there’s a lot to choose from. It’s possible your Internet Service Provider (ISP) may have its own web hosting capabilities, and it’s not a bad place to start. However, more than likely you’ll need an independent host that can specifically address y... Read More »

  • Design & Development

    Catalogs Can Complement An eCommerce Site

    August 19, 2007 •

    As ecommerce businesses begin to grow, a dilemma some may face is the decision of whether a catalog is an appropriate multichannel tool. Latienda.com, which sells a variety of items not generally available outside of Spain, was faced with just such a predicament six years ago. And int... Read More »

  • Conversion

    Photography: More Than a Decent Camera

    July 18, 2007 •

    A picture is worth a thousand words. And in the ecommerce world, a product image can determine whether a customer makes the purchase, or not. But for potential merchant photographers, it turns out taking something as simple as a picture isn't really all the simple. The process often tim... Read More »

  • Conversion

    SellPoint Offers “Active” Product Tours

    July 13, 2007 •

    Ecommerce businesses want to move more merchandise. A service called SellPoint can help with this, by creating, hosting and syndicating customizable product tours. These tours integrate detailed, 360-degree images, combined with video, animation, product statistics, data sheets and even... Read More »