Practical Ecommerce
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    Richard Kerr

    Richard Kerr is a usability consultant with Optimal Usability, a New Zealand-based usability consulting firm.


  • Conversion

    Usability Report Card: Ceriellofinefoods.com

    January 30, 2008 •

    Joseph Malewicki, the owner of Ceriello Fine Foods, has been an avid reader of Practical eCommerce since its inception. He sells specialty Italian foods at Ceriellofinefoods.com and, when requesting a site-grade, said, “I think I’ve nailed down the info in past issues about usability an... Read More »

  • Conversion

    Usability Report Card: Accepted.com

    December 19, 2007 •

    Accepted.com is an admissions consulting and application editing service website. It has requested this usability site grade. Home Page Clarity To ensure credibility and trust, sites that gather customer information should include a “Privacy Policy.” Accepted.com has a link to its a... Read More »

  • Conversion

    Usability Report Card: Lucky-devil.com

    November 20, 2007 •

    Lucky-devil.com’s tag line succinctly states its purpose: “Presents for Kiwis in the UK and NZ” (Kiwis being the nickname for New Zealanders, not the fruit). The site “soft launched” at the start of October before its official launch on Nov. 1, and the owners are committed to making as ... Read More »

  • Conversion

    Usability Report Card: Babyplanetboutique.com

    September 26, 2007 •

    Canadian-based Babyplanetboutique.com strives to provide parents with unique, useful baby products at affordable prices. The site’s owner Danielle Burgi is a nominee for Savvymom Mompreneur of the Year. An impending upgrade to the site, coupled with a new shopping cart system, which wil... Read More »

  • Conversion

    Usability Report Card: Arenaflowers.com

    August 17, 2007 •

    Arenaflowers.com is a United Kingdom based website that primarily sells fresh flowers. On the verge of its one year anniversary, the ebusiness wanted to get an external perspective on how its website was doing. Homepage Clarity Arena Flowers’ home page does a good job of stating its... Read More »

  • Conversion

    Usability Report Card: Make These Tweaks Before Growth Occurs

    August 8, 2007 •

    Artistream.com was formed to expand the artistic markets and opportunities for Native Americans and has ambitious expansion plans for itself. Currently, Artistream.com is a fairly basic website that lists all the prints and sculptures the artists have available for sale. The site was ch... Read More »

  • Conversion

    Usability Report Card: Acihoist.com

    July 18, 2007 •

    Alan Gonzalez at ACI Hoist & Crane, Inc. recently inherited the responsibilities for the company's website, Acihoist.com, and its ecommerce push. He is in the early stages of improving the site's navigation and content, but asked for a site review. Gonzales said the plan is “to do a... Read More »

  • Conversion

    Critique Part Five: Customer Experience & Usability

    June 6, 2007 •

    The Problem: A blob of home-page text greets the consumer. The Fix: The home page could be improved by relocating its long introduction to either the bottom of the page or, preferably, to the "about us" section. This would free up enough space to display twice as many products as those... Read More »