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    Richard Sexton

    Richard Sexton

    Richard Sexton is an ecommerce visionary. His story has been well documented by Google, Entrepreneur, Internet Retailer, the Charlotte Observer, and other media as someone who walked away from a high-paying but unsatisfying career and embarked on a one-year journey across Asia with his future wife, Cheryl.

    Upon their return, Richard began his first brick-and-mortar business in Charlotte while Cheryl began her medical residency. What started as a local art and furniture gallery grew into a much bigger business when it went online in 1998. This business eventually became Carolina Rustica, an early leader in Internet retail technology and cutting-edge ecommerce ecosystems. The company is now a nationally-recognized omnichannel retailer of high end furniture.

    In 2012, Richard sold the company to Mattress USA, in Brighton, Mich. He continued in his role as president until early 2015, when he launched OmniMarketing2020, a consulting firm for large and small ecommerce businesses.

    Richard received an M.S. in Management Science from the Kellogg School of Management at Northwestern University and was one of a handful of students selected to be an Austin Scholar, Kellogg's highest academic recognition.

    Email Richard.


  • Management

    Search-marketing Insights from Connect Search Engine Watch Conference

    Search-marketing Insights from Connect Search Engine Watch Conference
    March 15, 2016 •

    I recently attended the Connect Search Engine Watch Conference in Miami. The conference covered two tracks — “Engage with Organic” and “Innovate with Paid” — over two days. I spent ... Read More »

  • Marketing

    The 3 Most Important Social Commerce Functions Explained

    3 Most Important Social Commerce Functions Explained
    January 20, 2016 •

    Ecommerce merchants are engaged a constant battle for the attention of fickle consumers. It is now generally accepted that Americans spend about 25 percent of their online time, across devices, ... Read More »

  • Marketing

    20 Platforms to Build Dynamic, User-generated Content

    20 Platforms to Build Dynamic, User Generated Content
    December 2, 2015 •

    With more than 300 million photos reportedly uploaded to social media every day, there is much user-generated content to be optimized and leveraged by digital marketers. And it’s not just photos. It is reviews, comments, videos, purchase sharing, contest entries, and more Read More »

  • Marketing

    Reputation Management a Process, not a Reaction

    Reputation Management a Process, not a Reaction
    November 4, 2015 •

    “Reputation management” is an industry. It has been since the first negative review was posted online. Doing business on the Internet, after all, is based on brand awareness and engagement. Negative ... Read More »

  • Marketing

    Social Engagement for Ecommerce: How to Build, Measure, Improve

    Social Engagement for Ecommerce: How to Build, Measure, Improve
    October 14, 2015 •

    Building engaging social campaigns can seem like an overwhelming task. To begin with, there is the problem of defining social engagement itself. How do you measure this all-important aspect of ... Read More »

  • Marketing

    Increase Social Engagement with Event Marketing

    Increase Social Engagement with Event Marketing
    September 30, 2015 •

    Increasing your company’s social engagement is one of the most cost-effective ways to keep your brand front-and-center. After all, brand recognition is the best way to influence your shoppers’ purchasing ... Read More »