Practical Ecommerce
    Get the Practical Ecommerce RSS feed

    Rob Sieracki

    Rob Sieracki

    Rob Sieracki is a founder at Ox Optimal, a small and elite marketing agency comprised of business and marketing veterans.

    Revenue-driven and pragmatic, Ox Optimal has a knack for reviewing a business’s online presence and figuring out how it can make more money via situation-specific solutions.

    Rob’s personal expertise is in online advertising, conversion rate optimization, and Amazon selling. Rob and his staff have worked with a couple dozen of the Internet Retailer 500, large newspapers such as the Chicago Tribune, Los Angeles Times, and The Wall Street Journal, and two NFL teams.

    In 2012, Rob was a grantee of the Bill & Melinda Gates Foundation for his work in social entrepreneurship with The New York Times and his alma mater, Marquette University.

    Email Rob or message him via LinkedIn.


  • Marketing

    Strategy for Amazon Sponsored Product Ads

    Getting the Most from Amazon Sponsored Products
    November 29, 2016 •

    In “Are Amazon’s ‘Sponsored Product’ Ads Worth It?,” my post last month, I addressed the basic workings and worth of Sponsored Products. In this article, I’ll review tips for getting ... Read More »

  • Marketing

    Are Amazon ‘Sponsored Products’ Ads Worth It?

    Are Amazon Sponsored Products Ads Worth It
    October 27, 2016 •

    Are you considering advertising on Amazon this holiday season? Curious if Amazon’s “Sponsored Products” campaigns are worth the money? In this article, I’ll offer a high-level analysis to help determine if Sponsored ... Read More »

  • Marketing

    Common Mistakes from Amazon Sellers

    Common Mistakes from Amazon Sellers
    October 5, 2016 •

    My agency is often called on to do formal audits of Amazon seller accounts. In the last 12 months, we’ve audited more than a dozen small-to-medium sized accounts, from companies ... Read More »