Sig Ueland is a longtime contributor to Practical Ecommerce, having written weekly ecommerce resource lists since 2011 — addressing tools, products, and services to help merchants.
He is also a seasoned freelance journalist and screenwriter.
Sig holds an M.F.A. in Screenwriting from UCLA’s School of Theater, Film, and Television and a B.A. in English from the University of Colorado at Boulder. He is an alumnus of The Second City Conservatory in Chicago.
For small businesses, online backup services offer more than just storage space in the cloud. Complete solutions provide a variety of features to protect your system, including file management, encryption ...
Mobile advertising networks help brands reach consumers. If you’re trying to engage and monetize customers on mobile, you may need a mobile ad network.
Here is a list of mobile ad ...
Recently, cybersecurity company FireEye announced a partnership with Visa to develop products and services for merchants, as well as card issuers, to detect and respond to attacks. The announcement underscores ...
Summer is here. Don’t forget to bring new ecommerce books with you to the beach. Here is a list of new ecommerce and Internet-marketing books for summer 2015. There are ...
Color has a powerful affect on consumers. According to KISSmetrics, up to 90 percent of a person’s initial assessment of a product is based solely on color. Bring dynamic color ...
Writing compelling content — whether it’s for your website or social media campaign — is an excellent way to attract and engage customers. Unfortunately, there’s no automated tool to write ...
Video content accounts for approximately 80 percent of all U.S. Internet traffic, according to Cisco Systems. If video isn’t part of your business’s content marketing strategy, perhaps it should be.
Here ...
Content curation is the process of gathering content — blog posts, images, videos — from a variety of sources. Sharing relevant information with your customers can be an effective way ...
Promoting your brand on social media has become an essential step in developing your business. But it’s a challenge to know when to post and finding the time to manage ...
In Facebook’s latest earnings report, Mark Zuckerberg called out its video performance, noting Facebook has reached a milestone of more than 4 billion daily views, with more than 75 percent ...
Recent cyber breaches at Target, Sony, and The White House reveal one simple truth: Online security is everyone’s concern. As larger businesses take steps to secure their networks, less secure ...
It’s been three years since the Jumpstart Our Business Startups (JOBS) Act was signed into law. Currently, Title II is in effect, allowing small businesses to solicit investments from accredited ...
Instagram is a platform to share quirky moments and inspirational experiences. With 300 million monthly users, it’s also a place for businesses to develop and post engaging content, monitor posts ...
Spring is here. Here is a list of new ecommerce and Internet-marketing books for spring 2015. There are new titles on digital currency, Google Analytics, peer-to-peer economics, tax and legal ...
Podcasting continues to be an effective way to generate rich content for your website. With so many inexpensive and relatively simple tools available to capture and edit audio and video,
In “12 Free Animated GIF Creators,” my article last week, I addressed tools to create animated GIFs for your website, email, and social media campaigns. In this article, I am ...
The Graphic Interchange Format can turn a stack of images into a short looping video. Animated GIF images can be embedded into a website, email, or ad — giving viewers ...
Presentation tools can be helpful for creating content, such as product demonstrations to enhance a shopping experience. Oftentimes, slide presentations can be repurposed from your existing content. And, you can ...
A small business owner assumes many functions — marketing, sales, human resources, information technology, and research and development. Fortunately, there are some terrific online tools to help you perform most ...
Pinterest is the social network for people to discover and share interesting pictures. It’s also a place for businesses to connect with consumers and influential brand advocates through dynamic product ...
When launching an online business, be sure to test and improve your design through feedback. Get expert opinions from fellow entrepreneurs and web designers, and test your site’s usability with ...
Small businesses that rely on teamwork can enhance their organization with a variety of helpful online tools.
Here is a list of collaboration tools to meet the needs of small businesses.
Mobile commerce is no longer a novelty. According to an IBM report, mobile accounted for 45 percent of all online traffic during the 2014 holiday season, and online sales from ...
Businesses that sell primarily to other companies can use social media to expand a brand, convey a vision, engage a community, promote products, and even provide customer support.
Here is a list ...
Celebrate the holidays with new ecommerce books. Here is a list of new ecommerce and Internet-marketing books for winter 2015. There are new titles on big data, cryptocurrency, content marketing,
In addition to social media marketing, Twitter offers companies an easy way to expand their customer service efforts. Twitter provides shoppers with a simple and immediate tool to get help ...
In “45 Tools to Generate Content, for Ecommerce,” my article last week, I listed tools to generate content to attract and retain customers. Once you have generated new content —
Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and compelling content can be a challenge,
Launching a paid search campaign can be a scary proposition for an ecommerce beginner. Pay-per-click advertising means spending money to acquire potential customers — a scary proposition to any emerging ...
Making an Instagram video can be a good way to entertain followers, display new products, and deliver your brand message. If you need a little inspiration, just watch how the ...