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Author Information
Lauren Freedman
Founder, e-tailing group
In 1994, Lauren Freedman founded the e-tailing group, inc., a Chicago-based consultancy that provides strategic and e-commerce merchandising solutions to merchants selling online as well as to firms targeting that market.
Its client list has included Fortune 500s and start-ups, including Toys “R” Us, The Vitamin Shoppe, Scholastic, Staples, Circuit City, J.Jill, MoMA Retail, Orbitz, M&M’s, West Marine and MSN.
Freedman is the author of It’s Just Shopping, a behind-the-scenes look at the evolution of multi-channel selling. She resides in Chicago with her husband and daughter.
5 Articles by Lauren Freedman:
| Merchants Should Be Preparing For The Holidays Now | June 20, 2007 |
| 'Exclusive Offers' Help Retain Customers | May 24, 2007 |
| Self-service Shouldn't Replace Customer Service | April 09, 2007 |
| Incentives That Create More Sales | March 28, 2007 |
| Are 1-800 Numbers And Live Chat Important? | February 14, 2007 |
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