Rafe VanDenBerg is the founder and president of Business Development Xcellerator, Inc. The creator and architect of the Xcelleration Process, he helps companies large and small optimize and improve their online sales and marketing.

Prior to founding BDXi, Rafe held a number of executive-level sales and marketing positions in a variety of industries. Most notably, Rafe was a key member of the team that founded ecommerce giant and direct-marketer, Crucial Technology. During his tenure, Crucial achieved sales in excess of $500 million in less than four years, to become one of the top two brands in the category, expanding into Europe and Asia, and winning numerous awards for customer service and ecommerce excellence.

A prolific writer, Rafe has authored a number of sales and marketing training manuals and dozens of articles and reports on business development and online sales and marketing optimization.