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Author Information

Mat Greenfield

Marketing Consultant

Mat Greenfield has been in web marketing since 1996. He is recognized as a website conversion expert by a number of industry organizations including Register.com, Constant Contact and Insidesales.com. He is a consultant, author and trainer, and has worked with companies such as Novell, BugTrack, and Franklin Covey.

He is a regular contributor to a number of print and e-magazines, and has been a columnist for Practical eCommerce magazine since its launch in 2005.

Mat is originally from England where he attended the University of the West of England, Bristol, and the prestigious Royal Military Academy, Sandhurst. He now lives in Utah with his wife, Trisa, and their four children.

Mat’s website is Webleadmachine.com, and features a collection of free, conversion-related resources.

30 Articles by Mat Greenfield:

Conversion: Proflowers.com Ranks High	May 05, 2008
Promotional Offers Can Create Prospects	March 12, 2008
Conversion: Metrics Maximize Decision Making	February 06, 2008
What Makes A Site Effective?	January 14, 2008
Biggest AdWord Mistakes	November 20, 2007
Conversion: Experimentation Is Key	November 07, 2007
Google AdWords: Get ‘Em Where You Want ‘Em	September 17, 2007
Google AdWords: Structure For Success	September 03, 2007
Web Conversion Strategy: When Design Dominates	June 08, 2007
Conversion: Define Your Audience	February 12, 2007
Identify your KPIs	January 04, 2007
Need a Stocking Stuffer?	November 30, 2006
Six Tips For The Holidays	November 01, 2006
Use "Human Optimization" for Search Engines	September 30, 2006
A One-Second Review	August 31, 2006
Rethinking Conversion Rates	July 31, 2006
Five Great Conversion Tips	July 01, 2006
Web Design: Multiple Roles	July 01, 2006
Are You an Ego Marketer?	June 01, 2006
Website Conversion - Revisited	May 01, 2006
Effective Landing Pages, Part 2	April 01, 2006
Effective Landing Pages	March 01, 2006
The Home Page: Putting Your Best Foot Forward	February 01, 2006
Use Web Analytics to Improve Profits for New Year	January 01, 2006
Google AdWords: 3 Ways to Improve Your ROI	December 01, 2005
Calls-to-Action	November 01, 2005
Web Marketing: Hitting the Target	October 01, 2005
Autoresponders: Follow-up for Success	September 01, 2005
Know Your Enemy (err, Target)	August 01, 2005
Customer Conversion: Overcome Buyer Resistance	July 01, 2005

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