Notes from Australia Posts
How to increase conversions: two conversion specialists have very different ideas
How long do you let poor conversions hamper your sales? After the needle hadn't moved on my unit sales after the holiday period, an... 0 Comments | Read More »
10 ways that launching a website is like planning a wedding
I'm getting married this year and one of the things I've noticed is how many parallels there are between the process of planning a w... 4 Comments | Read More »
Book review: The Insider's Guide to Ecommerce: 440 Business Insights For The Ambitious Online Retailer
When was the last time you had a pencil and pad at the ready, stopping to take notes as you read a business-related book? When was ... 3 Comments | Read More »
7 simple website improvements that can make a big difference
You've probably noticed many ways a website could be improved as you shop online. Here's a handful of ones which I encountered rece... 0 Comments | Read More »
How 100 retailers responded to a mystery shopper's Contact Us query
How do you respond to the customer enquiries through your Contact Us page? Do you take them seriously? You may be leaving your cust... 7 Comments | Read More »
Three small business customer service fails and one that works
In the lead-up to Christmas I realised how disproportionately annoyed customers can get with some of the businesses that are out the... 0 Comments | Read More »
Why free content can give you excellent SEO but poor subscriber growth
Getting customers to sign up to your newsletter – and to keep them – is a challenge most of us face. Those who’ve bought from you o... 3 Comments | Read More »
7 marketing avenues that have been a waste of time and money, and 4 that haven’t
I’ve made plenty of mistakes in running my website business, and spending money on certain marketing vehicles is one of them. 1. ... 0 Comments | Read More »
12 tips for creating a great customer birthday program
What’s the one thing people are most fond of, after their name? Their birthday! Annual events like Christmas, Valentine’s Day and ... 5 Comments | Read More »
Whatever I'm doing, I'm not doing it right
One of the best things about Practical eCommerce is that you can learn from the wonderful articles and from the advice that online r... 8 Comments | Read More »
5 ways to expand your product range for free or little cost
If you're a small online retailer, you may not want to tie up much – or if things are starting to bite financially, any more - money... 2 Comments | Read More »
7 ways to maximise distribution opportunities through other retailers
As an online retailer, you obviously have your own store. But what are some of the issues you need to consider when distributing you... 0 Comments | Read More »
One disastrous daily deal experience: What Not To Do
After experiencing one of the worst purchase experiences ever via a daily deal website which has broken nearly every retailing rule ... 4 Comments | Read More »
10 reasons your mother makes your best beta tester
If you sell B2C products and/or services, your mother (or grandmother) could be your best beta testing panel member ever. Here's 10... 2 Comments | Read More »
Hotmail users unsubscribe most but most likely to convert
Have you ever started signing up for a white paper, e-book or guide, entering your free web-based account in the email field, only t... 0 Comments | Read More »
8 ways expos are similar to online marketing
1. Go against type If you’re trying to get known for an unusual niche, don’t book the obvious, traditional expo category (in my ... 0 Comments | Read More »
8 free or low-cost ways to market your website
Get the message about your business out there for next to nothing! 1. Print business cards with product descriptions Next time you... 4 Comments | Read More »
Daily deals: 6 ways they ruin your business, 3 ways they might not
If you’ve considered doing a daily deal with Groupon et al, first consider what do they do to your online business. 1. They massive... 6 Comments | Read More »
How you can help customers going through a hard time
If your customer isn’t going through a tough time, they definitely know someone who is. And I’m not saying this because I’m a doom’... 0 Comments | Read More »
How to reduce customer returns, refunds and resentment
If you can reduce returns and refunds, you make more money! Here are my tips from my business and personal consumer experience. 1. ... 0 Comments | Read More »
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