Practical eCommerce

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Integrate Email Marketing with Facebook

I subscribe to a number of email "circulars" from companies like Best Buy, Macy's, Casual Living and others. Their width resembles t... 0 Comments | Read More »

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Facebook Fan Page Changes Coming Next Week

On Monday, August 23, Facebook is making changes to its tab pages on profiles and fan pages -- changes which will effect just about ... 4 Comments | Read More »

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Welcome to Facebookville

I was driving around town the other day taking care of some errands when the thought occurred to me that one way to analogize Facebo... 0 Comments | Read More »

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Social Commerce a Rising Tide

The more time I spend looking under the hood of social media marketing as it relates to ecommerce, studying trends and seeing what's... 2 Comments | Read More »

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A Movement Known as 'The Small Business Web'

A couple of years ago the folks at CRM software provider Batchblue had an idea -- bring together "like-minded, customer-obsessed sof... 1 Comments | Read More »

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Women Enjoy Shared Online Shopping Experience

At the risk of sounding stereotypical, it should come as no surprise that women enjoy shopping together. That behavior has extended ... 2 Comments | Read More »

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Facebook Privacy Concerns Could Spell Exodus

Could Facebook's playing fast and loose with user privacy spell the social network's demise? Some are suggesting exactly that. One... 3 Comments | Read More »

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I Like You, But I Won't Be Your Fan Much Longer Says Facebook

Facebook has decided to change the word "Fan" to "Like," according to recent reports. That's fine with me, as I never "liked" the te... 2 Comments | Read More »

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Lights! Camera! Action! Use Video to Market Your Online Business

When was the last time you watched a video online? Whether it was a feature-length movie on Netflix, a sitcom on Hulu, or an offbeat... 3 Comments | Read More »

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Creating Customer-Centric Web Sites

In its report, "Why Web Sites Fail," Forrester Research said that every customer who has a bad experience on a Web site will tell 10... 1 Comments | Read More »

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Twitter: A Little Bird That Started a Revolution

Few people ask the "What is Twitter?" question any longer. Oprah helped take care of that one. However, one that I am asked with gre... 0 Comments | Read More »

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Facebook and Twitter are a Given for Ecommerce Sites

It used to be you never saw a link on an ecommerce Web site to a blog. Now, they are commonplace. These days the same can be said fo... 6 Comments | Read More »

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Wine Guru Gary Vaynerchuk Discusses Making the Most with Social Media

Very few online store owners would pass on the chance to be featured on Conan O'Brien, Ellen Degeneres, or in the New York Times. G... 0 Comments | Read More »

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Using Social Media to Solicit Feedback

In the forties, kids anxiously awaited for their favorite radio shows. In the fifties, sixties and seventies, they were glued to th... 0 Comments | Read More »

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Is Your Business Paying Proper Attention to Facebook?

A lot of companies don't even have Facebook fan pages. They consider it a passing fancy the same way Friendster and MySpace were an... 7 Comments | Read More »

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Five Tips for Getting Targeted Followers on Your Store’s Twitter Page

“I ate tortilla soup today and spilled cheese on my dress. Oh bother.” “Hi Tweeps, what’s shakin in ur hood?” These are just two ... 2 Comments | Read More »

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