The Social Retailer Posts
Google+ is not a Social Network, but a Social Layer
I just made a discovery that once and for all eliminates the need for comparison between Facebook with its 1 billion users and Googl... 6 Comments | Read More »
Thanks to Promoted Posts Facebook Could Become Its Own Worst Enemy
Billionaire Mark Cuban is fed up with Facebook, so much so that he is moving his beloved Dallas Mavericks social media presence away... 3 Comments | Read More »
Three Challenges Facebook Must Overcome to Retain Social Network Dominance
Facebook is faced with three challenges that must be overcome in order to retain its dominance as the world's largest social network... 2 Comments | Read More »
Seven Facebook Advertising Options
Whether in response to its faltering IPO or just because it's what Facebook does, the social network has launched a number of new ad... 3 Comments | Read More »
Five Favorite Social Media Marketing Tools
I rely on a variety of technology tools to help me ply my trade as a social media marketing consultant, writer and author, and a num... 6 Comments | Read More »
Consumers Trust E-Commerce Websites More Than Social Networks
I just read two articles, both of which suggest that consumers trust e-commerce websites more than social networks. The first repo... 7 Comments | Read More »
Five Trends Driving Social Commerce Evolution
A recent Bloomberg article ignited controversy over whether or not social commerce offers any real value to online retailers. Specif... 7 Comments | Read More »
Facebook Adds Subscription Option to Profiles; Benefits to Merchants
In an attempt at making interaction more asymmetrical (the way Twitter works), Facebook recently added an option called "Subscribe" ... 1 Comments | Read More »
Google+ Launches Pages for Business
Earlier this week, Google announced the launch of Google+ Pages for business. "So far Google+ has focused on connecting people wit... 2 Comments | Read More »
Facebook's Biggest Problem is Not Privacy, But It's Size
If you ask 10 people what their biggest gripe is with Facebook, most would answer "privacy." I tend to agree that the social network... 2 Comments | Read More »
Social Networking Cord of Three Strands
An ancient proverb states, "A cord of three strands is not easily broken." That maxim is more than a observation about the tensile s... 0 Comments | Read More »
The State of Google+: Observations Two Months After Launch
After an initial flurry of activity that resulted in over 20 million users joining the network, Google+ has experienced a measurable... 0 Comments | Read More »
Merchants Need to Adopt a Social Media Mindset; 10 Principles
I often find small business owners are very focused on learning how to use social media tools such as Facebook and Twitter. However,... 0 Comments | Read More »
Planting Social Media Seeds in Ukraine
I just returned from a 10 day junket to Ukraine, one of the eastern bloc countries that was part of the old Soviet Union, where I he... 0 Comments | Read More »
Bing Brings "Friend Effect" to Search
This week Bing announced that it is taking a giant leap forward to recreate itself as a social search engine. Bing is bringin... 0 Comments | Read More »
If Not Sales, What is Social Media Good For?
There is a battle being waged by small business owners, marketing professionals, researchers and Internet futurists alike over the v... 7 Comments | Read More »
Twitter is an Information Network, Not a Social Network
When Twitter was first introduced in 2006, it quickly became the nexus for online conversation within the social web. Now, at five y... 4 Comments | Read More »
The Future of Marketing is in the Niches
It is safe to conclude that most small businesses have constrained marketing budgets. As such, it behooves business owners to spend ... 0 Comments | Read More »
Why and How Facebook Commerce Can Work
An article at Bloomberg BusinessWeek last week indicated that Facebook is taking pro-active steps to become a major player in online... 4 Comments | Read More »
J. C. Penney Moves Entire Product Catalog to Facebook
Ecommerce merchants have begun to approach social commerce with less trepidation than in the past. More are incorporating social sha... 13 Comments | Read More »
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