The Social Retailer Posts
Facebook Adds Subscription Option to Profiles; Benefits to Merchants
In an attempt at making interaction more asymmetrical (the way Twitter works), Facebook recently added an option called "Subscribe" ... 0 Comments | Read More »
Google+ Launches Pages for Business
Earlier this week, Google announced the launch of Google+ Pages for business. "So far Google+ has focused on connecting people wit... 1 Comments | Read More »
Facebook's Biggest Problem is Not Privacy, But It's Size
If you ask 10 people what their biggest gripe is with Facebook, most would answer "privacy." I tend to agree that the social network... 2 Comments | Read More »
Social Networking Cord of Three Strands
An ancient proverb states, "A cord of three strands is not easily broken." That maxim is more than a observation about the tensile s... 0 Comments | Read More »
The State of Google+: Observations Two Months After Launch
After an initial flurry of activity that resulted in over 20 million users joining the network, Google+ has experienced a measurable... 0 Comments | Read More »
Merchants Need to Adopt a Social Media Mindset; 10 Principles
In my experience working with small business clients assisting them with online marketing, I often find they are very focused on lea... 0 Comments | Read More »
Planting Social Media Seeds in Ukraine
I just returned from a 10 day junket to Ukraine, one of the eastern bloc countries that was part of the old Soviet Union, where I he... 0 Comments | Read More »
Bing Brings "Friend Effect" to Search
This week Bing announced that it is taking a giant leap forward to recreate itself as a social search engine. Bing is bringin... 0 Comments | Read More »
If Not Sales, What is Social Media Good For?
There is a battle being waged by small business owners, marketing professionals, researchers and Internet futurists alike over the v... 7 Comments | Read More »
Twitter is an Information Network, Not a Social Network
When Twitter was first introduced in 2006, it quickly became the nexus for online conversation within the social web. Now, at five y... 4 Comments | Read More »
The Future of Marketing is in the Niches
It is safe to conclude that most small businesses have constrained marketing budgets. As such, it behooves business owners to spend ... 0 Comments | Read More »
Why and How Facebook Commerce Can Work
An article at Bloomberg BusinessWeek last week indicated that Facebook is taking pro-active steps to become a major player in online... 4 Comments | Read More »
J. C. Penney Moves Entire Product Catalog to Facebook
Ecommerce merchants have begun to approach social commerce with less trepidation than in the past. More are incorporating social sha... 13 Comments | Read More »
Top Ten Posts for November 2010 According to Twitter
Practical Ecommerce publishes a list of the top ten posts each month based on data gleaned from Google Analytics. As social media di... 0 Comments | Read More »
Facebook Wants to Be Your Home Page
UPDATE: We decided to expand on this post and turn it into a feature article, Facebook Requests Home Page Status; Effect on Ecommerc... 2 Comments | Read More »
Seven Twitter Follow Faux Pas
As social media director at Practical Ecommerce, I am responsible for monitoring and maintaining our Twitter feed. We are fortunate ... 6 Comments | Read More »
Rise of Social Commerce Conference Kicks Off Today
Today kicks off Rise of Social Commerce in Palo Alto, CA, the latest in a series of conferences focused on the topic of social comme... 2 Comments | Read More »
Integrate Email Marketing with Facebook
I subscribe to a number of email "circulars" from companies like Best Buy, Macy's, Casual Living and others. Their width resembles t... 3 Comments | Read More »
Facebook Fan Page Changes Coming Next Week
On Monday, August 23, Facebook is making changes to its tab pages on profiles and fan pages -- changes which will effect just about ... 4 Comments | Read More »
Welcome to Facebookville
I was driving around town the other day taking care of some errands when the thought occurred to me that one way to analogize Facebo... 0 Comments | Read More »
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