Evolving eBiz Posts
Relationships Matter
We travel every year to the Tucson Gem & Jewelry Shows to purchase inventory for the coming year and to meet with various vendor... 2 Comments | Read More »
Keep Experimenting
As an established eCommerce business, we sometimes find ourselves stuck doing the same routines for promotions. Our routine inclu... 0 Comments | Read More »
What's Your Genius?
I’m working with a local start-up that will be offering solutions to small businesses to allow business owners to concentrate in the... 1 Comments | Read More »
Blacklisted and Bewildered
The last two weeks or so has been like riding on a roller coaster as I've battled several technical issues with our ISP, am working ... 3 Comments | Read More »
Diversify Your Revenue Sources!
Earlier this year, Google did major algorithm changes that had many eCommerce sites scrambling to rework their Search Engine Optimiz... 1 Comments | Read More »
Going Mobile - A Year Later
I just finished up a lunch meeting with our ad agency talking about some campaigns and design concepts. We were able to do the meeti... 0 Comments | Read More »
Is Your Inventory Controlling You?
We are on vacation this week, and we noticed yesterday that several items sold that were out of stock for a week or so. What that me... 5 Comments | Read More »
Random Rants on eCommerce in 2011
I had a hard time settling in on a specific topic this month. I even emailed Kerry Murdoch, the publisher of Practical Ecommerce, fo... 2 Comments | Read More »
Spell Out Your Value Proposition
Do you know why your customers buy from your website? Do you know why they select your site to purchase a product that may be availa... 1 Comments | Read More »
Give Yourself an Hug!
Every single owner of a small eCommerce business should give themselves a pat on the back! Just look back six months or a year and a... 2 Comments | Read More »
Build Your Web Brand
I live in Boulder, Colorado, an affluent town of about 100,000 people with a vibrant downtown, a great mass transit system, and grea... 1 Comments | Read More »
Using Online Surveys for Customer Feedback
We recently ran an online customer survey about what types of products our customers were planning to buy during the first 6 months ... 1 Comments | Read More »
Revenue Growth Versus Profits
As I reviewed our 2010 performance against our goals this month, it became obvious that we had missed a key target - our net profit ... 1 Comments | Read More »
Is Facebook Really Worth It?
There are now as many Social Media experts out there as there were Search Marketing experts 5 years ago. I AM NOT one of those guys.... 2 Comments | Read More »
Google Instant's Impact
I’m writing this blog on Halloween, so first off, Happy Halloween to all of you! Google Instant has already changed the way people... 1 Comments | Read More »
Stay with Your Niche(s)?
Many brick and mortar stores were put out of business by the eCommerce evolution of the last 10 years. A competitive advantage the o... 1 Comments | Read More »
Get Your Money's Worth From Google
If you run an eCommerce business, you interact with Google’s applications and services every single day. Their dominance in organic ... 0 Comments | Read More »
Paying Too Much For Free Shipping?
I was talking to a "quasi" competitor of ours a few months back about the jewelry supply industry and various trends. One trend we o... 2 Comments | Read More »
Ahh....Summer Vacations!!
Back before we owned our own eCommerce business, there was a time when I had earned 4 weeks of paid vacation per year. I was able t... 0 Comments | Read More »
Going Mobile
First, let me say that I am not an expert on mobile eCommerce. But, it's time to start paying attention to the impact that the iPhon... 2 Comments | Read More »
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