Practical eCommerce

Ecommerce: A Day in the Life Blog Home · F.A.Q.'s

HOME · Saturday, July 5, 2008

Ecommerce: A Day in the Life

Google Checkout & Gateways

ok, I’m officially shopping gateways. I realize from blogging here that I need more features to my gateway. My gateway (Rodopi) is free to me. But it doesn’t allow me to refund a customer by credit card. This seems ridiculous to me.

Aside from changing my gateway, I am considering offering Google Checkout. If I understand this correctly, it’s a additional way to checkout instead of using my gateway. Google Checkout users have their own account that they’ve set up with Google. They just enter their user and password at my site at checkout, and then once the sale is complete, I go into my Google account and process orders.

I rely pretty heavily on Google for many parts of my business, and it’s the one engine that I get most of my business from. I think advertising that I use it would be a selling point. I also like the idea that I get the benefit of more visibility on their engines by using it. They are also offering a benefit right now if you use Adwords… “For every $1 you spend on AdWords each month, you can process $10 in sales the following month for free through Google Checkout.” Not bad I guess. I am not currently using Adwords, but have been reconsidering it.

I am trying to figure out what the drawbacks of adding this to my current checkout would be, if any.  I am always concerned about confusing my customers. Since they are women over 50, I wonder if my demographic is using Google Checkout? Is it going to turn off my ladies to see two checkout options? Or is it going to add a level of confidence to the purchase? Does it lend credibility?
So I’m curious what you people are using out there? Can you give me some insight? I also need to switch my regular gateway. Google Checkout to me is only an addon. I don’t want people to HAVE to have a Google Account. I have to be able to have a gateway with more flexibility. I’m hoping this is an easy transition. I get really stressed out when I make moves like this! So, please give me your feedback and tell me what you use and why! I’ve already heard about Authorize.net from a previous response to my blog. I guess I’d like to hear the goods and bads from other Gateways too.

Thanks, and I look forward to hearing your thoughts!

↑ Back to Top

Comments:

Eric Says:

Michelle,
I am also with RPG and am very dissatisfied with the service. We are able to do a CC refund, but it requires about a week and a series of phone calls and emails.

We have been using Google Checkout for about 6 months. In addition to using it on my site, I used it to collect money for my college reunion. One word: WOW. The level of control you have over your transactions is amazing. You can choose to automatically authorize the charge or to manually charge. Then you can also choose to charge only part of the transaction, or the whole thing. You also have great control over refunds.

I can’t comment on the response of your demographic, but I notice that younger people generally go for GC on our site. I would not let that discourage you from using it. Since it is free to install and generally charges less per transaction than a regular gateway, you have nothing to lose.

Good Luck

James Stiebel Says:

We added Google Checkout to one of our sites and we get less 5% of our sales through it. We have also seen many of our competitors adopt it as well. Therefore, I doubt anyone is having any issues with it.

By the way, Authorize.net has worked well for us but I would also be careful with which institution you get it through. At one point, our previous institution, Wells Fargo, was contacting our customers to verify sales.

When asked, they said it was within their rights to verify all sales. We quickly switched to another institution which was within our rights.

Steve Says:

We’ve been using Google Checkout for about a year now and as an add-on to our existing gateway (as you are looking at). It was free all last year, but we also use Google Adwords, so it’s still worth it to us even though we are paying for it now. I can’t see any drawbacks to having it at all. The definite benefit of using it is that Google will place an icon next to your ads showing that you accept Google Checkout. It makes our ad stand out more than the other businesses that don’t use it and it’s a free benefit. You should go for it.

Steve
President
Columbia Sports Card LLC

James King Says:

I switched to Authorize.net about two years ago and have never looked back. We can issue full refunds, partial refunds, rebill the same card, etc. Most important, it intergates simply into our shopping cart and does with many, many other carts as well.

I’m not a fan of offering Google Checkout (or PayPal or others). I don’t think it adds any credibility and does add a level of distraction. Too many choices can confuse or delay a shopper. That’s the last thing you want to do while they are trying to checkout. Make it simple, easy and don’t make them think.

Lars Says:

People like choices. You should offer both Google Checkout *and* PayPal as options. Especially PayPal.

A lot of people have PayPal accounts that they prefer to use with unknown merchants so that they don’t have to share their credit card information.

Google Checkout isn’t as well known with the non-techie crowd as PayPal, but I think it will also give you higher sales if you add it as a payment option.

Most people do understand the difference, and that it is an additional option for how to pay. So I don’t think it will cause a big confusion for your customers.

Authorize.net is one of the biggest gateways, and you can’t go wrong with it. It is also compatible with most shopping carts.

Steve Klebe Says:

I spent 9 years at CyberSource but am not in the gateway business any longer so I can be somewhat unbiased. CyberSource which recently acquired Authorize.Net is the premier independent internet payment gateway. Gateways, in general, including CyberSource, charge a very nominal flat fee to use their infrastructure. They have a very reliable, and flexible platform that works for merchants from the smallest to the largest. Rather than use a proprietary gateway from the various credit card companies, by using someone like CyberSource, you can easily move your merchant account and that flexibility alone will probably save you enough to more than cover the nominal per TX fee they charge in the bargaining power that gives you. Good luck!!! p.s. 10-15 years ago, there was a proliferation of gateways, today you may as well go with one of the top 3 as the likelyhood that anyone below that level will survive for the long term is questionable and the disruption to your business if you go for cheap could be devasting.

Jose Says:

Michelle,

I would be a bit hesitant with Google Checkout for your targeted audience. Google Checkout, similar to Pay Pal, would present another payment option via user sign-in. I’m not sure this would be an efficient check-out process for your clients. Have you thought about exploring USAePay, Authorize.net, Verisign ? These gateways offer the flexibility you seek minus the confusion of a paypal or google checkout.

Good Luck!

Sean Says:

I have the same target demographics as you. My experience when offering Paypal was dreadful. It would redirect people to paypal to pay. Abandoned carts rose, and the majority of people would not pay by paypal and then would end up reprocessing the order using a credit card leaving me with two orders, one paid for and one not. I know this is about google checkout, and I do not have experience with google checkout. It may work different, but what I have found is anything that adds confusion in this demographic leads to people abandoning sales.


Leave a Comment:

Brian Getting

Michelle Lambert is co-owner of an online business called Red Hats By You. Lambert handles all of the internet responsibilities related to designing and maintaining their ecommerce presence.

Michelle has been an Art Director at McCabe, Duval & Associates in Portland, Maine where she specialized in multimedia and print design. Currently, Michelle works from her home in Michigan where she lives with her husband Chris and two children, Maddie and Grady.

Calendar

July 2008
S M T W T F S
« Jun    
 12345
6789101112
13141516171819
20212223242526
2728293031  

Categories

Browse blog posts by category.

Archives

Browse blog posts by month.

RSS Content Feeds

TechnoratiTags

Ecommerce Articles

Browse All Articles
Browse our complete archive of ecommerce articles.
Accounting, Management & Legal
Ecommerce articles related to managing a small business including ecommerce accounting, business strategy and legal considerations.
Conversion & Usability
Online business articles about converting web site visitors into customers and how to gauge and improve your business website's usability.
Development & Programming
Articles to help designers, developers and programmers create successful, search engine friendly ecommerce websites and improve existing ones.
Hosting, Infrastructure & Software
Articles for ecommerce businesses about ecommerce web hosting, business infrastructure, business strategy and helpful ecommerce & small business software.
Interviews & Profiles
Interviews with prominent ecommerce business personalities and profiles of successful online businesses.
Inventory & Shipping
Ecommerce articles about inventory management, ecommerce order fulfillment and product shipping considerations.
Marketing & Revenue Growth
Articles relating to online marketing, email marketing and using the Internet to growing your business.
Search Engine Optimization
Search engine optimization articles for ecommerce business owners, strategists, marketers and developers.
Shopping Carts & Online Payments
Articles covering ecommerce shopping cart platforms and options for choosing an online payment gateway.
Training & Education
Tutorials and articles providing training and education for ecommerce business owners and developers of ecommerce websites.

Search Articles

Ecommerce Community

Ecommerce Blogs
Read our blogs about ecommerce topics written by industry professionals.
Community Forum
Connect with other ecommerce professionals to trade advice and answers in our community forum.
Podcasts
Check out our ecommerce podcasts covering topics ranging from interviews to tutorials.
RSS Content Feeds
Subscribe to our RSS feeds and have fresh ecommerce content delivered to you.

Ecommerce Resources

Free Email Newsletter
Sign up for Ecommerce Notes, our free email newsletter for ecommerce business owners and developers.
Ecommerce Directory
Browse our directory of ecommerce products and services, or submit your own listing in our directory.
Ecommerce Glossary
Familiarize yourself with terminology or submit terms to help others with our Ecommerce Glossary.
Events Calendar
Find out about upcoming ecommerce events or invite other ecommerce professionals by posting your own event.
Press Releases
Browse ecommerce related press releases and post your own press release for distribution.
Ecommerce Store & Back Issues
Pick up back issues of Practical eCommerce magazine along with other merchandise from Practical Ecommerce

About Practical eCommerce

Frequently Asked Questions
Look at frequently asked questions regarded using our website, subscribing to our magazine and more.
Advertising Information
Information about advertising in Practical eCommerce magazine, on our website, or in our email newsletters.
Editorial Sharing
Learn about options for sharing our content with your visitors, customers or employees.
About Us
Learn more about Practical Ecommerce magazine and meet our staff.
Contact Us
Contact Practical Ecommerce at any time for more information. We'd love to hear from you.
AdvertisementEndiciaMarketplace EarthBDXI

Copyright 2007 Confluence Distribution, Inc. and Practical eCommerce.
All Rights Reserved.

Privacy PolicyConditions of UseContact Us