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Mistakes That Kill

Archive for June, 2007

When Patience is a Downfall…

Wednesday, June 27th, 2007

If your car broke down on the highway, would you leave it there for weeks? If it was 12 below zero and the central heating in the home stopped working, would you just shiver in pain for weeks? So, I wonder, why do so many online stores stand in waiting for hosts to fix legitimately urgent issues?

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When cool becomes cumbersome…

Wednesday, June 20th, 2007

I like flashy web features as much as the next Internet-surfing junkie. I’m virtually married to the Web - it’s where I rent my movies, play my games and order my natural teas. I’m often in shock, though, about how many online stores incorporate “cool” features that don’t cater to their target audience.

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Paying for Our Own Mistakes

Wednesday, June 13th, 2007

As I write this, my arm hurts, my back hurts, my shin is black and blue… My back, neck and right hip? They all hurt. Sometimes I’m just oblivious to my surroundings…

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Put Customers at Ease by Customizing Error Pages

Wednesday, June 6th, 2007

The dreaded “Page Not Found” error is only the most common error. I never understood why many of the big dogs ignore the fact that you can customize content for many server/site errors, instead leaving us reading a screen filled with gibberish about their databases being offline.

Custom error page content is essential to every online store and web site.

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Pamela Hazelton

Pamela Hazelton in as ecommerce consultant, trainer and speaker. She is the author of The Official Guide to MIVA Merchant books and additional ebooks on the topics of shopability and security, and speaks at ecommerce conferences regularly. Pamela Hazelton is the owner of DesignExtend.com, a services site with additional focus on the MIVA Merchant shopping cart.

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