Practical eCommerce

 

I need a crystal ball...

Author: Michelle Lambert
Publish Date: September 16, 2006
Blog: By Merchants, For Merchants
Tags: analytics

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Just when I think I have it going on, and stock up on the product I'm so sure is going to be huge, these customers of mine change focus. Lee Ann and I are stocked up, we went to this fantastic wholesale show and found lots of stuff we'd been looking for forever. I've spent the last two weeks stocking my site full of great new product. I have 6 pages in my what's new section!

The first week of new product was amazing..they bought, and we have had a great month so far. This is the second week, and we are doing fine, but they aren't buying the new stuff, they are buying all of this random stuff...I have to go in and look at my statistics and see what pages are being hit. If I had to guess, it's not my what's new page.

It's so curious. You want to be able to predict your trends, but sometimes you just can't. My customers are constantly keeping me guessing. I'll have two weeks a month where I am right on the money with the products I highlight, and then two duds. Such is life right? I'm grateful for the good weeks, I just need more of them. I'll check my statistics, and review what is pulling them into the site. I have a feeling some of this random stuff is placing high on the engines, and is pulling them in.

That's it for now..

M

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