Hatters With Hope
Yesterday we opened a new page on our site that I'm kind of excited about. It's called Hatters With Hope and it's hat styles for patients going through chemo and dealing with hair loss. We've had a number of requests for this, and it's probably long overdue. It's hard not to spread yourself too thin sometimes by trying to sell too many different things. However, if your customers are asking, you want to oblige.
We have a section called Groovy Grandma which carries fun gifts for grandmothers to give and receive, and now we have Hatters With Hope. Groovy Grandma has a lot of potential, but we are only just now starting to really develop it. For each new section on the site you obviously need to inventory up to make it a substantial shopping experience. This is what I mean by spreading ourselves too thin. Are there enough hours to do it all? Sometimes you have to evaluate what you do well, and sell well, and develop that to it's potential. I know we have done that with Red Hats By You. I am always concerned that we have time to continue to do that. The kids are now in school, so our schedules have definately freed up, so I think we are up to the task.
Our Hatters With Hope section is still being added to, and we've asked our customers to add suggestions to our blog to help us. This is such a powerful tool...the blog. I actually don't post the suggestions from customers, because my competitors go in and steal the ideas. I filter them, and go in and read them and store them. I'd suggest that all ecommerce sites have a blog to help them develop their product lines. It's helped us tremendously.
That's it for now.
