Our new Red Hats By You catalog is in!!
This is huge and we are floating on air. I'm curious how this will affect our online sales. We felt it was crucial to our target market since The Red Hat Society is structured in Chapters. Each chapter has anywhere from 5 to 200 women in it! Since most of these women did NOT grow up in the age of computers, it felt crucial to have a way to reach those women who don't A. Have a computer, or B. Feel comfortable ordering anything online even if they do have a computer.
We get a fair amount of checks every day from those who just feel more comfortable ordering that way. We put a note in the footer of the shopping cart that gives our customers instructions on how to place their order by mail, if they prefer. It was a smart move on our part. I'm hoping that this catalog appeals to more of those women who just aren't loving the online purchase experience.
Each order that ships has at least one catalog in it, and then we had a massive folder of catalog requests from the last year. This was a step I wasn't looking forward to going through. A brochure takes a lot of work. However, I'm thrilled now that it's done.
I'll let you all know how it supplements our online sales. I'm off right now to put a catalog request form on my home page...I can do that....I have a catalog!!
