Product of the day?
Does anyone out there have any experience with featuring and discounting one product each day? I am curious what that would do. I would hope that it would keep people coming back on a daily basis to check up on the deals. But it could just be a lot of work for nothing.
This month's Practical Ecommerce profiles a site called Woot.com, and it looks like they always have a promo going, this week it's a half dozen bottles of wine for $59. We highlight products every week, but we don't necessarily discount them. Discounting them may offer more incentive to return. I like the lighthearted tone of their site. It's funny to go through. I enjoyed it.
Business is going quite well. It's hard to believe that we are in the full swing of the holiday. It comes and goes so quickly, only another week and a half of real shopping left! I don't know if we'll hit our sales goals yet, but it's looking good...
