Sleepy Sales
Hey there. I'm home for the holidays on the coast of Maine. It's oddly warm here with no snow as far as the eye can see. But I'll take home over Michigan with no complaining.
Sales weren't what we'd hoped this Christmas. I wonder if our clients were just too busy buying for others to buy for themselves. I personally buy more for myself while I'm out shopping for others. It's part of the fun of shopping! But our women that we market to were otherwise occupied.
Last year we did better in January than December! And each month was progressively more successful. I'm hoping for a repeat of that. I think we are going to really focus on a change in our product line. We are planning on having a large sale to clean house, and get some new exciting merchandise in. It's just not moving fast enough for Lee Ann and I. And this week, after Christmas, sales are so sleepy. It's a bit scary. But such is the life of a small business. It makes me thankful that we didn't get in over our head when sales were through the roof earlier this year. It's been a substantial ebb and flo this year. I'm looking forward to picking up some more. The business is obviously much for exciting when your clients are buzzing about your new loot. Wish us luck to find what we are looking for. We start in a week or so.
That's it for now. I wish I could tell you I'm on my way to the mountains to ski, but my kids are still too young to introduce them to it. Next year maybe....
