Practical eCommerce

 

Google Adwords conversions...

Author: Michelle Lambert
Publish Date: March 30, 2007
Blog: By Merchants, For Merchants
Tags: pay-per-click advertising, Google AdWords

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Does anyone know if Google can track a conversion on a customer who comes to your site from AdWords, but then leaves and returns? Does that still track? My sales pick up when I have AdWords on, but my conversion rates are getting higher. I wonder if they are leaving, bookmarking, and returning.

There's another benefit to leaving AdWords on assuming you are making some money off of it..when on, you pump a lot of new people into your site. And if you know that you have a high return rate of existing customers, which I do, that is a very positive benefit, even though you may not be able to quantify it in the short term.

There are lots of new salemail subscriptions, and a lot of new people buying. So I'm having a hard time believing that google conversion rate. I turned google off to test my theory, but I just did it, so don't have a feel yet for whether I have AdWords to thank for this new business or if it's people coming in off of organic listings.

So it's officially spring in Michigan! All windows open, and kids outside, bikes and toys scattered all over the front lawn. I LOVE this time of year. And I'm especially grateful that I have my own business and can hang around in my front yard on my laptop doing what I do while the kids are doing their thing outside. It's one of those "life is good" moments where suddenly the countless hours that I spend on the site doesn't bother me, and I'm grateful for the freedoms that this business of ours affords me. Have a good weekend and I'll catch up with all of you from Maine next week. It's spring break soon, and i'm going home to be with my family for a while.

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