Practical eCommerce

 

Blogger Analytics?

Author: Michelle Lambert
Publish Date: May 14, 2007
Blog: By Merchants, For Merchants
Tags: Blogger, blogging, analytics

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I can't find the features in Blogger to get any analytics. I am trying to figure out how many people are coming in off of my salemail to read an article. I think I can use Google analytics to get figures on how many click out of my email campaign into my blog, but I also want to know from blogger how many people are then going to the actual article at a different location.

I always question whether to pump people into the blog from a salemail, because many times you lose the opportunity for the sale when you send them somewhere to read something. I have lots of store links in our blog to bring them back into the store, but I don't think it's as effective.

I'm looking for accurate numbers for my traffic, because we are gearing up to start selling advertising in our blog. I'm not even sure I can do that with blogger, or if they have a policy against it.

Just for the record, blogger did unlock my blog within 24 hours of my request. If you read my last blog, you'd know that I was unable to post to it because my weekly SaleMail was sending people into it to read an article.

I have had a very crazy day. For those of you with kids you'd understand. school, then play dates then swim team, then home for dinner. I just sat down to relax, and it's 8:30pm...I'm beat.

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