I'm on autopilot
I'm bored. The site is at a point where it's boring me. I think I need to change it up. How, I'm not sure. I feel like all I do right now is send out direct mail, and wait for the orders to come in. It's time to reevaluate the plan. It's time to freshen things up. Sometimes when I'm looking for a little excitement with the site, I change things around. I've blogged about this technique before. I move things around in the gift shop, or I change hats around on the red hat pages. For whatever reason, people buy when this happens. I think this is because a great part of my business is return shoppers. When they come to the site time and again, they have a pattern of where they go, and when you change the order they see what they haven't.
I've found a navigation structure that works for the site, so I think I need to jazz up my masthead. I put my major departments along the top of the page that stays as is, no matter what page you go to, and then each department is broken down on the left side or center of the page.
I worry that there are too many departments to my gift shop. I even skim it and have a hard time locking in to what I'm looking for. I'm going to look into this also. Lee Ann and I go back and forth on this. I feel like less is more, but the opposite of that, in some cases, is also true. The more descriptive you get in your categories, the greater chance you will peak interest in a product, right?
Even though I've learned so much in the last few years, I still feel like I'm guessing most of the time. So I'll try to change things this weekend, and then hopefully it'll generate some excitement on the site.
