Google Checkout & Gateways
ok, I'm officially shopping gateways. I realize from blogging here that I need more features to my gateway. My gateway (Rodopi) is free to me. But it doesn't allow me to refund a customer by credit card. This seems ridiculous to me.
Aside from changing my gateway, I am considering offering Google Checkout. If I understand this correctly, it's a additional way to checkout instead of using my gateway. Google Checkout users have their own account that they've set up with Google. They just enter their user and password at my site at checkout, and then once the sale is complete, I go into my Google account and process orders.
I rely pretty heavily on Google for many parts of my business, and it's the one engine that I get most of my business from. I think advertising that I use it would be a selling point. I also like the idea that I get the benefit of more visibility on their engines by using it. They are also offering a benefit right now if you use Adwords... "For every $1 you spend on AdWords each month, you can process $10 in sales the following month for free through Google Checkout." Not bad I guess. I am not currently using Adwords, but have been reconsidering it.
I am trying to figure out what the drawbacks of adding this to my current checkout would be, if any. I am always concerned about confusing my customers. Since they are women over 50, I wonder if my demographic is using Google Checkout? Is it going to turn off my ladies to see two checkout options? Or is it going to add a level of confidence to the purchase? Does it lend credibility? So I'm curious what you people are using out there? Can you give me some insight? I also need to switch my regular gateway. Google Checkout to me is only an addon. I don't want people to HAVE to have a Google Account. I have to be able to have a gateway with more flexibility. I'm hoping this is an easy transition. I get really stressed out when I make moves like this! So, please give me your feedback and tell me what you use and why! I've already heard about Authorize.net from a previous response to my blog. I guess I'd like to hear the goods and bads from other Gateways too.
Thanks, and I look forward to hearing your thoughts!
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