Quantcast
Hi there. It's Sunday morning at 7:30. Cold and overcast here in Michigan. But besides my trusty labrador the house is dead quiet and it's just me and my coffee.... my favorite time of the day. I figure I've got an hour of this bliss.. tops.
Anyway, I've been referring to a site called Quantcast. They sent me an email, and that email has opened my eyes quite a bit. I knew our traffic was lower compared to our competitors, mostly because I don't have the engines on. And many of them do, which, it goes without saying, drives more people into a site. I don't like turning on the engines because even though it drives more people in, the conversions are high. I've blogged about this many times before.
Anyway. Quantcast gives you statistics on your site: demographics, unique visitors (in relation to your competition), it's sort of interesting. It goes on to say that the figures are rough, get "quantified" if you want to know more. It's similar to analytics, but analytics doesn't tell you about your competition. It was an eye opener. And is making me rethink what my competitors are doing, and is it a better choice?
The other thing I like about Quantcast is that it gives me a similar audience section. ie. where else my demographic likes to shop. It also lets me look at all of these same statistics for any site I want. For instance, according to this, my audience likes to send ecards to each other. And I'm considering that this may be something I could do. A freebie off of our site, that would make people come in, and share our site with their friends. We've been aching for a way to build our mailing list, and this could be successful. Oh, by the way... my bliss is over... one sleepy child is staring at me from the top of the stairs. : (
So, I sort of like this quantcast site. Most of it I already know due to analytics, but it's still interesting, and worth a check for your own site. So now I'm off to figure out how difficult it would be to have ecards on our site. Any ideas on this, let me know!
