MaxBulk Mailer: The Switch
I finally did it! Out of complete frustration with my mailing lists, I decided to switch to MaxBulk Mailer. I really like it. It has simplified my life.... HUGE!
What I love about it is that I can preview my mail in a variety of different browsers, send both html/text emails, check my mail for spam content, and send my mail without attachments. Until now, I've been sending my mail as an inline html attachment, so that anyone not set up to view attachments, didn't see my mail. I can also take a large list and stagger it, and send out 100 every 2 minutes. Here's the other thing that I think is very different from mailing lists... it sends an individual email to each address, instead of one blanket email to a list. It takes longer, but it runs in the background, and I believe I could schedule it if I wanted to. I have just begun using it, so I'm still learning.
I have to figure out how to handle subscribes and unsubscribes. I believe Brian from Practical Ecommerce blogged about this to me before, so I need to try to find that back in my archives.
I think that by changing to MaxBulk, more of my subscribers are seeing my mail. I would get emails daily saying that they can't open my mail, or couldn't see it. Lee Ann started asking her phone orders yesterday how they heard about us, and a number of them said they just saw our email for the first time today! I'd say that's a huge success. I hope it continues. It's a huge relief for me. Because when someones says they can't see your mail, it's hard to trouble shoot. And in many cases it's user error. In most cases they just need to click a "view images" button, but that must not be obvious for all people.
ok, gotta go! The family is taking a trip to Tulsa in a few days and I have lots of errands to run to get ready. Both of my kids are in a wedding, and it should be fun!
