Are you an eBay Favorite?
“Add me to your Favorites” is a popular statement you may have seen posted on many auctions. It simply means you will be adding the seller to your “Favorite Sellers” list. When you add them to your favorites list you will then receive updates about the seller’s listings. This is a great way to stay up-to-date with your favorite sellers and follow along with the items they are listing.
Many sellers like me also offer a newsletter. This is a great tool for eBay sellers to not only market the items they are selling but to “touch base” with their customers.
Communication can enhance your eBay business which includes repeat customers.
When you join an eBay seller’s newsletter the seller will be able to see your eBay name on their list of subscribers.
When you only add the seller as a “favorite” the seller has no idea that you are watching them. This is a great tool for those “Lurkers” or competitors that like to keep up to date with what others are selling.
Some sellers have several Newsletter options to choose from. Make sure you check mark the one you would like to subscribe to. You can subscribe to all the options or only a few. The choice is yours. Notice mine has two options: Ask Danna
When I’m teaching students a more advanced eBay selling class, I show the benefits of adding a newsletter sign-up to all the eBay listings. I go into details by using my own eBay selling experience and how this system works so well for me as a “seasoned” eBay seller.
1st you have to get the viewers to sign up. My subscriptions grew when I added a LARGE “Join My Newsletter” moving banner to all my auctions. This banner can not be missed! By adding a bit of a FLASHY or CATCHY style will help your list grow. Use your creativity! Have fun with it!
Suggestions to use:
- Clickable Banner
- Clickable Text
I do sell a simple banner in my eBay store that includes an eBay store name inserted into it. I can also customize a banner to meet most any styles of eBay store selling. Animated or simple, both styles will help build a subscriber list.
Once you’re ready to start sending out a newsletter, try not to send them too often and try to keep them interesting. Include special offers, sale items only available for subscribers. Offer them something FREE when they shop with you. Try giving away some FREE shipping to your subscribers. You’ll be amazed at the dedication when you treat your subscribers “special!”
Store owners can set up a SALE! I’ve done this a few times and it works great. I first set up a “sale” campaign by using eBay’s “Mark Down Manager.” I will run a special for 3 days and then send out a newsletter with a link to the store special I’ve set-up just for my newsletter subscribers. I have had a few people purchase items that were not on my subscribers list. And that’s ok too! Just to let you know it may happen.
Many eBay sellers, including myself offer a newsletter on and off eBay! I recently started a new webpage called: JoinMyNewsletter.com. I added a banner to my ME page encouraging eBay sellers to sign up. I also started an advertising campaign by offering 1 year ads on my new webpage with some limited spots. My idea was to have a one-stop site for everyone interested to learn through the power of Newsletters to easily pick and choose which types of newsletters to sign up for.
There is plenty of Newsletter space for everyone! If you have an existing newsletter, you may want to consider a spot on my new webpage!
Newsletters on and off eBay help everyone to communicate better, share ideas and network in this ever changing eBay world!
As on a few social sites you may ask people to “Be Your Friend” or to “Follow You.” In eBay Land we ask people to “Add Me as a Favorite and/or join my newsletter!”
