Mobile Technology and Commerce
On a recent trip to the movie theater my eyes were opened up to just how popular mobile technology really is.
I’ve read the studies and the articles and I know that I should start thinking about making my site "mobile ready" but it hadn’t really hit me until I took my kids to the movies on a Friday night.
It was opening night and the theater was packed. We arrived early so we could be sure to get our candy and get good seats. As we waited for the movie to start I was people watching, mainly a large group of teenagers. I couldn’t believe it. Each and every one of them had a phone in their hand and they were madly texting each other and laughing. They weren’t having conversations by talking, they were texting and they were all standing/sitting together! I noticed that they were also texting other kids, finding out where they were, telling them where they were sitting. I was shocked. These teenagers will by my customers in approximately 10 years. If this is how they communicate and these phones are such a major part of their lives now, what will it be like in 10 years when these kids are my customers? How will I be able to reach them, connect with them and sell to them? That’s when it hit me. I will have to be ready for m-commerce. It’s a reality that I just wasn’t ready to accept.
My kids were fascinated by the teenagers and kept asking me when they could get a cell phone. I leaned back and took a deep breath. My kids already know their way around a computer better than I do. In fact my son has even helped me when I can’t figure something out. (I’m a little embarrassed to admit that). Soon they will have their own phones and they too will be swept away with this technology.
There is a little glimmer of hope in this. In 10 years when my kids are 16, I can hire them to help me keep up with the changes. Until then I will take some webinars, do some more research and start saving some funds for a new m-commerce ready site.
What are your thoughts on m-commerce?
This post is filed under By Merchants, For Merchants and has the following keyword tags: m-commerce, e-commerce, technology.
1 Comment
Shoby Awan says:
Kara, Defintely, there will be a time come when M-Commerce will be as important as e-commerce these days, and at that time those who are geting prepared for future will get the meximum benifits. Like if you start planning m-commerce from right now, you will be fully equiped at the time when it will be going to take up....... So, I wish you best of lukc for that... and do remember me when you start.
