How To Avoid Duplicate Content
We have all made the same mistake. We open a new online store and we use the descriptions that are given to us.
Problem - Everyone else is using that description as well.
Problem - Search engines want to show a variety of results when a search is performed
Problem - Only one of you will make it to the Top 10
Solution - Write unique content for your product descriptions
Now I know this sounds like a lot of work, but the results will pay off!
So let's create a strategy that you can implement right here and right now.
Make a commitment to rewrite at least 5 product descriptions a day. Start with the products that are hot sellers.
Write about the product and think about what your customers want to know. This will improve your conversions and your search engine rankings.
Answer the following questions:
*Who is the product for? *What does the product do? *When do you need this product? *Why do you need this product? *Where can you use this product? *How can this product help you?
Remember to do this each and every day. Google loves to see a website with fresh new content that is being updated. In no time you will see those rankings and conversion rates begin to climb!
Written by Shawna Fennell, President of 1 Choice4 Your Store
2 Comments
Marshall England says:
I would add that you should write:
"Why is your product different/more advantageous than competitive products?"
That will really differentiate your product review copy from many similar product reviews that may cover the same questions. Providing the advantage to your product over the others, produces a difference not read on other product reviews and definitely not duplicate.
iPhone Application Development says:
Definitely agree with you. Duplicate content is harmful for the website and search engine loves unique content. But there are many who still sit with duplicate content and have no problem. They do not write completely unique but they just pick a piece of code and change few words and publish it. Nevertheless get well rank. Why so? Is this right method for making unique content?
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