Looking At Top Converting Websites To Modify Your Website
Having a site that converts really well is no easy task. Ask anyone who is in the e-commerce game how hard it is to have a website where you can get it to optimal conversion levels. Conversion rates on your website is going to determine the success of your company long-term and that really starts with design, besides the marketing aspect of it all, of course.
One thing people always ask is, "How can I get my sales up? How can we increase our conversion rates?" Well...how about starting by looking at what the other big successful players are doing? How about looking at your competitors websites to see how they structure their categories, items, add to cart buttons, etc?
Remember, while you may have just started to wonder about attaining better conversion rates, these websites that have been in business for years have already been through the same process and have started working on optimizing their website for conversion rates long ago.
I wrote a blog post long ago titled, Top 10 Retailers by Conversion Rate in July 2008 which really helped me with my websites in terms of buttons, and some structure. I found the latest one titled, Top 10 Online Retailers by Conversion Rate: April 2009 which also is a great resource to look at these websites.
Start looking closely with detail at other sites and try different formats until you see some improvement in your sales.
1 Comment
ikhalayi says:
I surely pick something. Those top websites dedicate their time and money to make it look fabulous.
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