Runa & The Dropped Orders
It's Fall here in Utah.. ok, not really Fall, but the kids start school in August, so from a mom's standpoint.. it's a little bit of Fall.. not to mention a little bit of heaven. There's a clear sense of a fresh start in the Fall, right? I love it, it's my favorite season, and yesterday.. it snowed in the mountains. Just a little bit, but ski season is coming : ) So I'm feeling refreshed and hopeful.
I'm also optimistic today because we just installed a new module for miva called Runa (http://www.runa.com/). It's designed to keep people from abandoning your shopping cart by offering them a deal if they try to click out. Why didn't I think of that? I get so frustrated with the abandoned carts.
This isn't the answer to a floundering site, but it only costs us if it converts the sale, so it's a no brainer for us, at this point. It's also a one-time offer. If they click away and bypass the offer, it won't be offered to them again.
Would this make me back up before I did any comparative shopping? Hmmm. I don't know, but it would make me consider it. I think the reality sometimes is that people are so sure there's a better offer out there that they are compelled to shop around. I'm curious to see if this 10% reduction at checkout is a big enough motivator to the woman over 50. I believe it might be. Incidentally, I can change the offer as I see fit but it seems to have to be a monetary discount. I can also exclude products from receiving a discount.
Many of us who are comfortable and savvy as online shoppers look to places like Froogle and Shopzilla, etc. for the quick overview on the best deals. The other way, the more impulsive way, is to shop a site, put what you want in the cart and then bring it to checkout to see what shipping costs will be. I do this sometimes too. And on average, about 5 shoppers a week do the same on my site. Using RUNA, I get an opportunity to save that sale by offering them a deal if they try to navigate away from my site. I like it, and so I’m trying it free for 30 days and then it’s 9.5% beyond that.
I’m curious what other modules are out there that will work to my advantage. I use a module called Mail Generator (Tell A Friend.) My customers utilize that daily, the other benefit of course.. I get to see what they are finding worthy of sharing helping me look for similar items.
I also use one that lets me offer custom fields, that one is a little less exciting but lets me show the original price of an item I mark down. I’m not sure why Miva doesn’t automatically do this. It seems a fairly obvious omission from the product.
I’m curious if there are other Miva Modules that people recommend? What are the favorites out there? I haven’t browsed the modules, and it never occurred to me to look to be honest. Any kind of useful functionality to Miva is something I’m open to. Any recommendations are appreciated!
3 Comments
Andrew says:
Very interesting concept. I'd love to see how your conversion rates play out after the fact. Thanks for posting Michelle!
Susan Petracco says:
Is it too obvious to say Toolkit? I've never set up a store without it, though I've done a few simpler sites where that was the only module.
tcumberford says:
Very cool. I'm very interested to hear your results.
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